THE UNIVERSAL WEEKLY
John Fleming Wilson's Grand Successor to "Trey O'Hearts"
— Again Universal offers a serial that will bring the people in flocks and send them out boosting Universal, boosting the picture and boosting YOU for your foresight in booking it. John Fleming Wilson, the popular novelist, is writ- ing it ; the leading American newspapers are printing it ; their millions of rend- ers are going to clamor and fight to see it.
— And its stars are Robert Leonard and Ella Hall, of Rex Fame!
—A MAIN PURPOSE OF "THE MASTER KEY'— that's its mystic name —is to prove to amazed Universal exhibitors THAT WE DID NOT UTIL IZE EVERY POSSIBILITY FOR REALISM in producing "The Trey o" Hearts", which has been the foolish conclusion of many theatre men who have witnessed that succession of feats and thrills. "The Master Key" will make you think that in "The Trey o' Hearts" we only BEGAN to be realistic!
"The Master Key" (by John Fleming Wilson, and with Robert Leonard and Ella Hall) starts when "The Trey o' Hearts" stops, and appears in weekly episodes of two reels each, for a period of fifteen weeks. Use the brain-* C,o<\ gave you, stop paying outrageous prices for serials not half as good, and book the wonder-serial that lets you keep some of the profits of the day you show it !
UNIVERSAL FILM MANUFACTURING CO.
"LARGEST FILM MANUFACTURING CONCERN IN THE UNIVERSE"
1600 BROADWAY, NEW YORK CARL LAEMMLE, President
THE UNIVERSAL WEEKLY
BIG ADVERTISING PLAN FOR "THE MASTER KEY"
USE ART STAMPS
THE NEWEST SENSATION AND POSITIVELY THE ONLY INSTANCE WHERE THEY HAVE BEEN USED FOR A SERIAL PICTURE.
The Universal Film Mfg. Co. has just made arrangements which enables it to offer you the greatest advertising plan for "THE MASTER KEY" ever worked out. It is absolutely new and will make your house the centre of the greatest stamp-collecting craze ever known. Briefly, the plan is this : . <
(1) We can furnish you for each of the fifteen issues of "The Master Key" a set of four beautiful colored stamps. Each stamp is about 2^ in. wide and 2% m- deep. On three of the stamps will be printed pictures of the most striking incidents in the issue, and on the other a short synopsis.
(2) We can also furnish you albums especially designed for these stamps at great expense. The front cover of the album is so designed that on it can be pasted an imprint stamp, which we furnish with the albums. On the inside of the front cover will be printed an introduction to the play and spaces for photographs of the author and the two principal players — Bob Leonard and Ella Hall. The album contains a page for each release. On each page is printed a striking design with spaces for the four stamps and the heading, "The Master Key, No. — ". On the back of the last page, and also on the inside of the back cover, there is a beautiful border design, with space for a large photograph of the entire group of players taking part in the play. When completely filled, the album will be something that will be carefully preserved in any home, and right on the front cover of it will be the name of your theatre.
These stamps will be furnished in sheets — 8 stamps, or two sets, to a sheet. The price will be fifty cents for a hundred sets.
The albums will be furnished complete with the 3 photograph stamps for the inside front cover and the imprint stamp for the front cover at $3.00 per hundred.
This is a new and brilliant advertising plan, and one on which you can safely plunge, as the country is stamp crazy. Order for twice your seating capacity.
We will send you free six plans for using them. Write today to your exchange for sam- ple stamps, or to
THE SERVICE DEPARTMENT,
UNIVERSAL FILM MANUFACTURING CO.
"LARGEST FILM MANUFACTURING CONCERN IN THE UNIVERSE"
1600 BROADWAY, CARL LAEMMLE, President NEW YORK CITY
THE UNIVERSAL WEEKLY
"THE MASTER KEY" f
SERIAL, BUT *
E
"THE MASTER KEY" is the most massive, the MOST EXPENSIVE serial ever made. Natural it isn't the cheapest. You will have to pay extra money for it, but you won't mind, because (a) didn't mind paying tremendous extra amounts on the production cost of every reel, and (b) that extra ex- penditure has resulted in a picture that will get you EXTRA PROFITS. And you don't mind paying i« extra profits! So cheerfully pay whatever figure your exchange man must ask because of "THE MASTE KEY'S" immense production cost, and be thank ful that it's not the cheapest serial BUT TF. . GREATEST!
Greatest, because John Fleming Wilson (its author) turned in a story that he frankly felt v couldn't produce as a film. Mr. Wilson honestly didn't think that we would undertake to put "THE MA " TER KEY'S" feats, thrills and realism into an actual moving picture, where all those elements would ha to be "acted out" — genuinely portrayed, thrill for thrill, stunt for stunt ! When we did undertake to fit
/ tvJOHN FUEM I NG WILSON
Universal Film Mar
"Largest Film Manufactur e
1600 BROADWAY, NEW YORK 4
THE MASTER KEY
i>JOHN FLEMING VILSOH
Thrilling Stonx*^ '*1 \ -g * o r a rid fc*C"-g n <~e
■ I
THE UNIVERSAL WEEKLY
NOT THE CHEAPEST E GREATEST!
■ Sectors and actors who could do such a play, AUTHOR WILSON WAS THE MOST SUR- iWiD MAN IN THE WORLD. And when, with the "first print" of Reel One, we proved to him that r d visualized his thrill-masterpiece, Mr. Wilson was so fascinated that we had to' run that reel for him ii: and again.
he wonderful acting of Robert Leonard and Ella Hall completely captivated Author Wilson. He said it e found in them the exact types of hero and heroine he tried to describe in "THE MASTER 55 . He said that we had reproduced his entire weird theme WITH MORE REALISM THAN HIS R TTEN STORY DID. Since there is a difference between writing of a thing AND PRODUCING IT i:TUAL MOTION PICTURES you will appreciate with Mr. Wilson, Universal's feat! "THE MAS- ^1 KEY" appears in fifteen weekly numbers. The leading newspapers of America print the story. "THE VTER KEY" starts when "THE TREY O' HEARTS" stops— SOON. See the nearest Universal I nge TODAY.
cturing Company
cern In The Universe*
CARL LAEMMLE, President
2
THE UNIVERSAL WEEKLY
Look Out For Dynamite!
(Special Straight-from- the -Shoulder Talks by Carl Laemmle, President.)
E lost thousands of dollars on "Lucille Love". The Universal exchanges made little or nothing on it. BUT YOU MADE A CLEAN UP.
We did not make a cent on "The Trey o'. Hearts". The Universal exchanges made little or nothing on it. BUT YOU MADE A HANDSOME PROFIT.
In other words, we have used our two great serials for the benefit of Universal exhibitors. We have made it possible for you to pack your houses and make extra profits.
Having shown our good faith and proved it in the best commercial manner, we now intend to make some of the serial profits ourselves and LET THE UNIVERSAL EXCHANGES MAKE SOME, TOO. And I don't believe a single Universal exhibitor will begrudge it.
We are, therefore, going to release our next great serial, "The Master Key", as a special. That is, it will NOT be a part of our regular program. Your exchange will charge you extra for it. BUT IT WILL BE WORTH SEVERAL TIMES MORE THAN HE WILL CHARGE YOU. It will be infinitely better than other serials that have cost you a great de-d more.
When your exchange man puts the proposition of paying extra money for it up to you, remember the profits he let you make on "Lucille Love" and "The Trey o' Hearts". Remem- ber that he made no attempt whatever to gouge you; that he was satisfied to break even, or possibly sustain a slight loss as long as he had the pleasure of SEEING YOU MAKE A GEN- UINE CLEAN-UP.
He is entitled to a profit. So are we. But we have let you take yours first. AND WE ARE STILL GOING TO GIVE YOU THE LION'S SHARE. But we've got to figure on coming out on the right side of the ledger ourselves.
Beginning today (Monday, Oct. 26th), all Universal exchanges are paying more for pic- tures than they ever paid; more than any one ever dreamed an exchange would have to pay. Nothing on earth but the frightful advance in the cost of making good pictures compelled this high price for film. Every film manufacturer who cares a rap about quality WILL HAVE TO FOLLOW OUR LEAD.
You will have to stand part of the burden, and I can't understand why some of you are still hesitating about shifting part of the same burden to your patrons by raising your price of admission. If you think I've been telling you these things for the past few weeks just for the fun of it you're badly mistaken. I mean every word of it, and IT IS ONE OF THE STRAIGHTEST AND SUREST TIPS I EVER GAVE YOU IN ALL MY LIFE.
(Continued on Page 32.)
THE UNIVERSAL WEEKLY
3
| NOLAN'S NOTE
(No. 56. Straight-from-the-Shoulder Talks by Carl Laemmle, President.)
HE THIN-SKINNED EXHIBITOR WHO CANNOT STAND A DOSE OF THE PLAIN TRUTH HAD BETTER NOT READ THIS EDITORIAL. BUT THE THINKING EXHIBITOR WHO KNOWS HOW TO PROFIT BY HONEST, SINCERE AND CALM CRITICISM WILL FAIRLY EAT IT UP.
1 DIDN'T WRITE IT. I WISH I HAD. IT BEATS MINE TO PIECES. IT WAS WRITTEN IN THE FORM OF A LETTER TO ME, BY HENRY T. NOLAN, GENERAL MANAGER OF THE WM. H. SWANSON EXCHANGES. IT IS STRAIGHT FROM THE SHOULDER, PLUMP FROM THE HEART. IT IS THE KIND OF PLAIN TRUTH THAT I ENDORSE WITH ALL MY MIGHT.
"In my humble opinion", writes Mr. Nolan, "the main obstacle you will meet in your campaign to influence exhibitors to voluntarily pay more for service is that a certain type of exhibitor does not progress unless he progresses backward. I refer to the exhibitor who regards his exchange as a mortal enemy; the exhibitor who has made a failure of evei other line of business; the pessimist who growls, kicks, complains and finds fault constantly. He regards his exchange as an octopus and his competitor as a horned devil that should be tarred and feathered and ridden out of town.
"Such an exhibitor does not know what he wants. A routine policy is unknown to him. Now that he has an opportunity to book any and all programs he can reach out for, he is OVERBUYING HIMSELF.
"I do not mean that all exhibitors are on this order because happily there are many of them awake to the fact that they must confine themselves to a routine instead of operating their business in a haphazard manner. Some exhibitors think because their competitor is apparently prospering they must add more reels to their program, put on vaudeville, and then cut the price. This deficit, according to their theory, can be met in no other way than by haggling and wrangling about cut rates, freight, poster and express charges, etc. In other words, they want the exchange to stand the losses caused by their folly.
"I suggest that in your editorial talks you try to convince exhibitors that the exchange does NOT work against them, but on the contrary has their interest at heart all the time. Universal exchanges ARE DIFFERENT FROM OTHERS. The managers of the Universal exchanges ARE THE PICK OF THE COUNTRY, and they are, without exception, experienced, practical, hard-working men.
"We do not want the exhibitor to lose money. On the contrary it is part of our job to see that he makes a good profit. We regard each customer as our partner. If the average exhibitor would devote all the thought to his own business that he now devotes to worrying about what his competitor is doing he would note a material improvement in conditions. The Universal exhibitor need not worry about his competitor for one instant, for I think we can all conscientiously say that the Universal pro- gram is the best in the world.
4
THE UNIVERSAL WEEKLY
NOLAN'S NOTE— Continued from Preceding Page.
"UNIVERSAL SERVICE DOES NOT CONSIST SOLELY OF SHIPPING FILMS AND POSTERS. EVERY UNIVERSAL EXCHANGE MAN IN THE COUNTRY WILL CHEERFULLY GO OUT OF HIS WAY TO HELP AN EXHIBITOR. WE TAKE A PERSONAL INTEREST IN OUR CLIENTELE, CONSTANTLY OFFERING SUG- GESTIONS THAT WE THINK WILL IMPROVE THEIR BUSINESS AND INCREASE THEIR PROFITS. PER- SONALLY I HAVE GOT OUT OF BED MYSELF A NUMBER OF TIMES AT MIDNIGHT TO COME DOWN TO THE OFFICE AND MAKE A SHIPMENT THAT A COUNTRY CUSTOMER HAS TELEGRAPHED MY RESI- DENCE ABOUT. ACCIDENTS WILL HAPPEN. SHIPMENTS SOMETIMES ARE MISDIRECTED; TRAINS ARE DELAYED; AND OTHER ACCIDENTS OVER WHICH THE EXCHANGE HAS NO CONTROL ARE BOUND TO OCCUR. BUT OUR EMERGENCY SYSTEM OVERCOMES NEARLY ALL OF THEM.
"YOUR EDITORIAL ENTITLED, 'PROPHET AND PROFIT', IS A CORKER. THE EXHIBITORS HAVE GOT TO HAND IT TO YOU, OLD SCOUT, AS YOU HAVE CALLED THE TURN IN EVERY ONE OF YOUR PRE- DICTIONS. AND EVERY EXHIBITOR WHO USES THE BRAINS GOD GAVE HIM KNOWS THAT YOU ARE ABSOLUTELY RIGHT IN YOUR PREDICTION ABOUT THE COMING INCREASE IN THE PRICE OF FILMS AND SERVICE. Some people think you are doing a bold and daring thing in telling the exhibitors the whole in- side truth about conditions of the present and near future. And you are! But the very fact that you have fortified yourself with the TRUTH makes you impregnable to attack"!
That's Nolan's note!
It rings true! It hits the bull's-eye! It blows the whistle which ought to rouse every sleepy exhibitor who reads it. I've told you time after time that the exhibitor who LEARNS TO SPEND MORE MONEY FOR QUAL- ITY and quits the false economy of haggling is the one who will survive in this business. I tell you again that the exhibitor who INSURES HIS FUTURE NOW by hooking up with the nearest Universal exchange ON A BASIS THAT WILL ALLOW THE EXCHANGE A GENUINE PROFIT is the wisest of the lot!
Teach your patrons that your price of admission MUST be raised. Start with Saturdays and Sundays if you like — but START!
CARBONS CARBONS
The careful exhibitor who wants the best light obtainable will be well advised to make immediate arrangements to buy a stock of imported carbons. A considerable ship- ment of the well known brands of imported carbons was recently brought in at great expense. We did not hesitate to pay the price the importer charged, although we thought it exorbitant, and have distributed the supply to our exchanges without profit. By acting quickly you can secure your share of these carbons. There may be plenty more coming in. The chances are, however, that this is the last opportunity to buy any of the carbons you have been used to. The supply is limited.
This statement is intended for the wise Universal exhibitor who wants the best. Ask your exchange to book your ordei now.
UNIVERSAL FILM MANUFACTURING CO.
1600 BROADWAY, CARL LAEMMLE, President. NEW YORK, N. Y.
THE UNIVERSAL WEEKLY
5
IN THE SAN GABRIEL CANYON
THEY (>' HEARTS" COMPANY FINISHING THE LAST INSTALLMENT.
OR the last fourteen weeks the leading moving pic- ture houses of the United States have been showing each week the wonderful Universal serial film, "The Trey o' Hearts", by the well known author and nov- elist, Louis Joseph Vance. As the series was draw- ing to a close it became apparent to Director Lucas and to the cast that it would be impossible to crowd all the thrills which Mr. Vance had planned for the last install- ment into the customary two reels. The question was whether to extend the time to another week or to skimp the climax. In- asmuch as the next serial, "The Master Key", by another famous author. John Fleming Wilson, was crowding on the heels of "The Trey o' Hearts", the Universal felt that it would not be fair to the newspapers which have contracted to run this new story serially, and to the theatres which have contracted to show this newest thriller, with Ella Hall and Robert Leonard in the leading roles, to allow the closing serial an extra week. Therefore, it was decided to compromise and give the No. 15 installment of "The Trey o' Hearts" an extra reel, making three reels for this last installment.
It is needless to say that this last chapter of the story is crammed full of interest and excitement, and Mr. Vance says that it contains enough to fill four ordinary installments. So great has been the mystery surrounding the production of this serial, and so successful has been the effort to keep up the sus- pense and keep any inkling of the real ending from creeping into the successive chapters, that the people about the studios even were in the dark and all curiosity to see how that last chapter was coming out.
The melodramatic ending which the author has had in mind all the time, and which is so vivid that it startled even the wise- acres of the West Coast Studios, will be the most tremendous thrill of the entire series. "Trey o' Hearts" will wind up in a blaze of glory. The scene represented is in the wonderful San Gabriel Canyon, whitber the entire company had been trans- ported. It is in the heart of Sierras, and here were staged many of the most dangerous scenes ever attempted in pictures. That many of them were not attended with fatal accidents seems almost a marvel. Here is a list of minor mishaps.
"Cleo Madison, a badly lacerated knee cap and severe bruises about the back and shoulders ; George Larkin, one ear nearly torn off and bruised and battered legs and body : Harry Vellajo.
a sprained wrist ; Leigh Smith, poison oak over both arms and his face ; Ray Hanford, a cut on the knee and bruises too numerous to mention ; Rex Hodge, congestion of the lungs ; Tom Walsh, sprained back ; Wilfred Lucas, a pair of feet swollen and blistered until he cannot walk on them ; Johnny Pierce, a broken nose" .
The above quotation is not taken from newspaper accounts of the "Wreck of the Underland Limited", nor is it a hospital record after the battle of "Rxtamlsky". It is a paragraph1 taken from the report rendered by Dr. Joss, of the Universal! City hospital upon his return from San Gabriel canyon, where; he had spent a week with the Gold Seal company during their staging of the fourteenth installment of "The Trey o1 Hearts" series.
Of the entire company, not one escaped without injury or ill- ness, and every morning and evening before the door of the Red Cross tent would form a line of limping, coughing players hob- bling wearily along with requests for bandages, liniment, lotions, cough remedies and a little of everything in Dr. Joss' medical chest. Judging from events as they fell about it would seem that there was small foundation for the feeling of relief that was felt by the company after their successful termination of the thir- teenth installment of the series. For the fourteenth chapter was attended by more misfortune than any of those preceding. The reason for this will appear ample to those followers of the serial who see the installment and watch (1) Cleo Madison and George Larkin ride over the edge of a ninety-foot embankment on a motor-cycle, then pitch forward off it and roll head over heels from top to bottom ; (2) as they see Miss Madison cut the rope between herself and Mr. Larkin as they are climbing up the side of a mountain to keep from pulling him down its precip- itous side, while she plunges headlong down the slippery, crumb- ling shale for more than a hundred feet (3) the driving of a motor-car, bearing Ray Hanford and Jimmy O'Shea down the same precipice over which the two leads had plunged on their motor-cycle-
In all the twenty-eight reels the production has not once been held up because of illness or injury. Regardless of pains or bruises, broken or dislocated bones, each member of the company has shown up every morning, including Sundays, ready to work and prepared to bend his every effort to outshine his previous performance.
THE UNIVERSAL WEEKLY
"THE TURN OF THE TIDE"
A fisherman loses his memory under strange circumstances. It took several years in the city and a thrilling rescue at sea to restore his memory and sweetheart to him. A heart-interest romance of plain people.
THE UNIVERSAL WEEKLY
"THE TREY O' HEARTS" BY LOUIS JOSEPH VANCE
FOURTEENTH INSTALLMENT.
GOLD TWO-REEL
SEAL DRAMA.
TOWARDS the close of the same day which witnessed the affair of the flooded mine, a soli- tary motorist may be observed slowly approaching the mountain village of Mes- • luite, in a motor-car drawn by two horses. The solitary motor- ist is none other than Seneca Trine.
Repairing to the Mountain House, Mesquite's one hotel, Mr. Trine finds there his two aides — Marrophat and Jimmy. Sene- ca's gloom is changed to joy when he is informed of Marro- phat's brilliant coup of the abandoned mine. Trine has them make him comfortable for the night. In the act of bidding him good-night, Marrophat, feeling in his pocket for a match, brings forth a trey o* hearts. Trine, in high good humor, signifies that all that is ended. Marrophat carelessly sails
Scenario by Bess Meredyth. Story by Louis Joseph Vance.
Produced by Wilfred Linus.
CAST.
Judith Trine.. . ,. Rose Trine... > Cleo Madison
Seneca Trine, Their Father Ed. Sloman
Marrophat Ray Hanford
Alan Law George Larkin,
RELEASED NOV. 3.
It falls
the card out of the open window, in the dust of the road.
In the course of the night, Judith, Rose, Alan and Barcus are to be seen camping by the trail- side. Peace has been patched up between the sisters, though Rose is still covertly suspicious ■ >f Judith's attitude in respect to Alan. Judith, divining this, starts up a flirtation with Barcus.
Waking at an early hour, the party set out for Mesquite, reaching that village while the shadows are still long. As they approach, Rose ut- ters a cry of terror. She points down to the trey o' hearts. With this warning, Alan calls Bar- cus and Judith from the entrance to the hotel ; the discovery of the stall- ed motor-car confirms their apprehensions. They promptly set about find- ing some way out of town. Barcus unearths two motor-cycles. The party sets out, Barcus with Judith riding be- hind, gets under way a little ahead of the ma- chine which Alan rides with Rose.
The noise of the motors wakens Seneca Trine. He wheels his chair to the window in time to see Alan and Rose tearing off in a cloud of dust. Mar- rophat and Jimmy stagger sleepily into Trine's presence. His information drives them out quickly enough in search of some eonveyance in which to pursue. They find nothing until, after some time, a gentleman of the countryside drives into town in
Seneca Trine's Danger Sign.
his SO horse-power racer. In spite of the long lead Alan, et. al., have gained, the rac- ing car is quickly at their heels. After something like an hour or furious racing, Barcus' motor-cycle devel- ops trouble and comes to a stop. This happens when he has, perhaps, a hundred-yard lead of Alan and Rose ; to avoid run- ning Judith down, Alan steers his cycle too close to the outer edge of the road. It shoots over the edge and down the 90-foot declivity. They roll to the bottom and escape unhurt, but for bruises and scratches.
Barcus, when he has joined Rose and Alan, with Judith at the bottom, points out that the accident may afford them a way
of escape. They accordingly strike out afoot.
Suspecting that they have been tricked, Marrophat and Jimmy halt the racing car until ill chance fav- ors them with a glimpse of their quarry toiling up the canyon. Rough going compels them to aban- don the car and continue the pur- suit afoot.
The discovery that they are closely pursued comes to the fugi- tives simultaneously with the dis- covery that the canyon ends ab- ruptly in a steep, rocky cliff. Alan finds two lengths of rope. Barcus and Rose are hitched together with one of these and start the ascent. Alan and Judith follow, tied to one another. Barcus and Rose mount without mishap. When Alan is near the top, however, Judith, below him, loses her foot- hold and plunges out over the abyss. Alan falls sprawling : his legs are well out over the ledeg, while he graps in vain for a hand-hold. Judith, ap- preciating his peril, whips a knife out and delib- erately severs the rope . She falls about fifty feet and lands on a shelving bank of a shale.
Alan, relieved of her weight, crawls back on the ledge. For a time he lies there, sick with the vision he has of Ju- dith dashed to death. Rose and Barcus wit- ness the accident f-rom above. Barcus discovers a hydraulic mining outfit at some dis- tance. There is a man in charge of it. He offers Barcus rope and tackle. They return to the cliff.
When Alan recovers, he looks down and sees Judith safe. He effects the rescue— is drawn to safety, with Judith in his arms.. {CQ.ntimei G« Pc.P.e 13-)
s
Thrilling Animal Story Is "The Junglemaster"
|
leaded |
|
ID you ever hear of Jorge- burg? No? Comparatively few people have. We haven't. Shut away in a dark, unciv- ilized part of Africa, it is not a place that the average tourist would make an effort
to visit. Nevertheless, this village and its vicinity is the locale of the present story, "The Junglemaster", a "101 Bison" two-part animal play. Taking their lives in their hands, there are cer- tain men who, every year, go out from this town into the deep jungle to hunt down and trap wild beasts with which to replenish the great circuses and men- ageries of the world. Often these trap- pers never return, but when they do, their reward is handsome. It is around these people that the present play swings : and there is a two-fold purpose in the production. First, we have a story of romance, love and danger ; sec- ond, the spectator is given an opportun- ity to study, at close range, the various methods used in trapping big game. In- cidentally, the spectator is given a vivid idea of the dangers encountered by these men who hunt in the jungles.
The educational value of the "Jungle- master" is equal to its dramatic value — and that is saying much. There are more thrills, more dangers faced by the players i to every foot of this film than is evidenced in the whole realm of animal features. By means of cleverly devised traps, partitions and cages, the spectator is brought within a few feet of the lions and leopards used in the action. You see the brutes approach the traps. You see them sniff the bait and then plunge into the trap, which means life-long cap- tivity. You see them floundering in the meshes of the nets, scratching, clawing, biting, roaring and struggling with every ounce of their mighty strength to free themselves. It is the most absorbilng, gripping sight that one could imagine.
For his fearless work in this play, for the desperate chances he takes in mixing intimately with animals, Rex de Roselli, one of the Universale most competent animal handlers, deserves special men- tion. Val Paul, William Clifford and Miss Marie Walcamp are also important among those who risk their lives to give the motion picture "fan" a rare and gen- uine treat of thrills. Henry McRae, as the director of the play, has done unusu- ally fine work in welding together the dramatic incidents with the various ani-
Two-Reel "101 Bison' drama, re- leased Nov. 7, is remarkable picture of the African wilds. Written by Rex de Roselli, scenario by Harry G. Stafford. Produced by Henry MoRa**.
CAST.
Roselli KeJ de Hoselli
l'aul Pol Paul
Clifford William Clifford
Marie Marie Walcamp
Paul's Mother I.nlr Wmrenton
mal "stunts" into the smooth, complete moving play .
According to the story, RosHli. a <'h-
The Junglemaster Exercises His Strange Po wer.
cus owner, accompanied by his daughter. Marie, and her fiance. Clifford, arrive in Jorgeburg, Africa, where Roselli expects to purchase animals for his menagerie. Paul, a hunter and trapper, witnesses their arrival and, himself a white man, invites them to his kraal, which is also his headquarters for captured beasts. Later, Paul invites them to inspect his menagerie.
In a cage, somewhat isolated from the others, is a lioness. Paul warns the vis- itors against the beast, but Roselli ad- vances toward the animal. It immedi- ately becomes calm. To further demon- strate his strange power of control, the circus owner enters the cage, takes from the lioness her cub. and hands the little
fellow to Marie. Their astonishment over. the. party returns to Paul's house
That evening, while seated about the tire, Roselli relates how and when he first discovered that he possessed his strange power over wild animals. Paul, impressed, offers to guide Roselli into the jungle. His offer is accepted, and tb*- following morning finds them all en route, except Marie.
The venture is a success: several wild beasts are added to an already large col lection. Marie, piqued at her father's re- fusal to permit her to accompany them into the depths of the jungle, mounts her horse and rides off. Once in the jungle she encounters a leopard — she is thrown from her horse. Paul rescues her after killing the beast, and brings her back to camp .
The fascinating Marie has unwittingly created in Paul a feeling stronger than admiration. Paul declares himself to the girl, but is refused. Disappointed. Paul takes his troubles to his mother, who does her best to calm the hot-headed young man. Pater, Paul and Clifford hav* words .
Unknown to his guests, Paul is a heavy drinker : moreover, he possesses an un- governable temper.. In revenge for Marie's refusal of him, he watches until he is certain that Marie has the lion cub in her room. Then he releases the old lioness. The beast follows the trail' of her cub, jumps through the window, and is only prevented from killing the girl by theMfimely arrival of Roselli. who again gives a demonstration of his strange power .
Continuing his debauch, Paul again en deavors to use the lion to further his re venge, and is finally killed as a conse quence .
EACH OF THE
O'ROURKE STORIES
IS COMPLETE IN TWO REELS
Universal Weekly
"THE PAPER WITH A PURPOSE"
PUBLISHED BY THE
THE MOTION PICTURE NEWSPAPER PUBLISHING CO., In.,
Mecca Building, Broadway at 48th St., New York City, N. Y.
PAUL GULICK, Editor. HARVEY H. GATES, Associate Editor.
SUBSCRIPTION RATES:
All Over the World (Universally), $2.">0 a year; $1.25 six months. Single copies, 5 cents. Advertising Rates on Application.
VOL.. V. No. 18. NEW YORK CITY, OCT. 31. 1914. PRICE FIVE CENTS.
INDEX OF SUBJECTS AND TITLES in the
ANIMATED WEEKLY, No. 138
You are making a costly mistake If yon do not show the Universal Animated Weekly and MAKE IT A FEATC RE of your show. Many big: time houses all over the country are just rinding out that IT PAYS THEM TO RUN THE UNIVERSAL ANIMATED WEEKLY in place of the trashy state right features that many of them used to fall for. SEE THE UNIVERSAL ANIMATED WEEKLY ANY WEEK at the nearest Universal exchanges and see how muob better it Is than any weekly you ever saw In your life!
RELEASED OCT. «8, 1914.
1— BOTTLING THE BALTIC.
England's powerful navy, which is now engaged blockading the enemy's fleet.
2— GLIMPSES FROM THE THEATRE OF WAR.
Actual scenes taken in and around the battlefields of Europe.
1. Sub-Title. Retreat from Antwerp.
-'. German gunfire destroys churches at Malines.
Fording flooded streets of Malines. Armored car returning with war trophies.
5. " Motor scouts from firing line.
Belgian Red Cross caring for wounded. Termonde Bridge after German bombard- ment.
3 — KITCHENER'S ARMY.
King George and Queen Mary witness the departure of new recruits for army training quarters — Aldershot, England.
4— ENGLAND'S PRISONERS OF WAR.
Surrounded by electrified barbed-wire fence, thousands of Germans are interned at Detention Camp, Camberley, near Aldershot, England.
1. Sub-Title: Prisoners gather wood for cooking, heating.
etc.
2. " Lined up for rations.
5— CARING FOR THE WOUNDED.
At all hours of day and night wounded soldiers can be seen arriving at West Ham Hospital, the greatest institution of its kind in London, England.
6— SHIPPING HORSES TO EUROPE.
Thousands of selected Western steeds are bought by war- ring nations for use on battlefields — New Orleans, La.
Sub-Title: Mattresses for Red Cross field hospitals.
7— LINERS COLLIDE IN FOG.
With a huge hole rent in her bow by freighter "Iowan", S. S. "Matapan", with tourists from South American ports, is beached by her captain — Sandy Hook, N. J.
Sub-Title: The "Iowan'', whose prow was slightly dented.
8— BUY A BALE OF COTTON.
The Merchants' Association, at City Hall, welcome the mes- senger from Alabama — -New York City.
9— CARTOONS BY THE WORLD-FAMOUS CARICA- TURIST, HY. MAYER, OF PUCK. PUCK.
10
T I! K 1 .\ I V K K S A L \V E E K L Y
"THE WALL BETWEEN "
It took more than a quarrel over chickens and a stone wall to separate the girl and boy. In the fulfilment of their romance, two old hearts are made happy. A juvenile comedy of rare ap- peal and humor.
Chandler House As the Boy
Carmen DeRue As the Girl.
THE U N I V E R S A L W EEKLY
11
Strong Warning in "Let Ds Have Peace"
RESIDENT CARL LAEMMLE, of the Universal Film Manu- facturing Company, was the first of the American film manu- facturers to declare his position, and that of the Universal Film manufacturing Company, with respect c<> the attitude to be maintained to- wards the combatants in the Euro- pean war. "Be Neutral" was Presi- dent Wilson's admonition to the peo- ple of the United States. President Laemmle, realizing the absolute necessity for this, not only in its broadest sense.
but also with respect to exhibitors and film manufacturers, im- mediately had issued a film play with its title, "Be Neutral". The soundness of Mr. Laemmle's stand and the great good which the film accomplished was ' recognized by every one inter- ested in film plays. But the Universal campaign in this direc- tion was not to stop here. "Let Us Have Peace", a two-reel Rex drama, produced and acted by the eminent screen star, Ben Wilson, comes as a splendid encore to the former film. With the human-interest element running through every scene, with a climax that is at once couching and yet humor- ous, a lesson of vital importance is strongly impressed upon the spectator.
"Let Us Have Peace" will perform a two-fold mission — it will amuse and entertain, the pri- mary object of every film play, and at the same time it will point
• >ut to the vast public just why every one should refrain from taking sides in the pres- ent European crisis. In
• >ther words, we get this fact from the play : that every person in this great nation, no matter what his nation- ality, is -just human — that every one has a fair amount of faults and a fair amount of virtues, that it behooves none of us to despise our neighbor just because of his nationality.
The painful situation which develops in this play threatens to disrupt the happiness of two young people, a boy and a girl . The old fathers are the cause of it. One is a Frenchman, the other a German. For years they had been friends. Their chil- dren love. Then comes the war and the breaking off of old ties.
Alphonse Marteau is the old Frenchman's name. He lives with his daughter. Jeannette, on a ranch. His neighbor, Franz Schmitt, and his son live on an adjoining farm. Both Marteau and Schmitt are veterans of the Franco-Prussian war of 1870. They are friends, and before the opening of the war both favor the match between their children. But with the news of the present European hostilities comes memories of the fightin,' forty years before. Marteau cannot resist the temptation to garb himself in his old regimental suit. Schmitt finds him thus. An argument is the result.
Schmitt returns home and orders his sou. Max, to put up the German flag on its staff. Schmitt then adorns himself in the
Title of the Two-Reel Rex Comedy- Drama. Released Nov. 5, as true to- day as in the time of General Grant's historic utterance.
CAST.
Max, Whose Father is a German,
Ben Wilson
Jeannette, Whose Father is a Frenchman, Frances M. Nelson Directed by Ben Wilson.
The Flag of Their Adopted Country Unites Them.
German military costume, with his iron cross decoration on his breast. Max rebels and rebukes his father tor making such a fuss. Time goes on. and the breach between the old veterans widens. One day Schmitt is out fishing in the woods ; he comes upon his friend, Mar- teau, lying in the road injured by a fall from his horse. For the moment Schmitt's feeling is one of compassion. He remem- bers Marteau only as his old friend. Tie- ing a scarf, given him by Jeannette, _ around the wound, Schmitt carries Mar-
teau to his home. When Marteau recovers consciousness he recognizes the scarf and experiences a feeling of remorse. He sends for Schmitt and his son . A reconciliation follows. Consent is again given for the two young people to renew their courtship.
And as the picture fades out we see the characters standing before General Grant's Tomb, New York, looking at the inscrip- ing, the famous exclamation made by our great President, Gen. Grant, "Let Us Have Peace".
It is the clinching appeal of the play. What happens in
Europe should not inter- fere with friendship in this country.
H
Urged on by a rumor of the effect that cer- tain reformers on the coast were considering an attempt to stop the production of "The Trey o' Hearts" series because of the risks that the players are forced to take, the Gold Seal company, under the direction of Wilfred Lucas has left for Riv- erside, there to stage the remaining chapters of the now famous serial.
With the finishing of the harrowing scenes of the fourteenth in- stallment of the series, it was thought advisa- able to lay the company off for a couple of days to allow them to recuperate before starting on the last chapter.
Upon their arrival at the Hollywood studios they learned of the rumor that had been circulated and Director Lucas and his assistant, McCully, spent the remainder of the night developing and printing the rolls of film so they would be able to leave the following morning for out-of-town, where they might be able to finish in peace the last scenes of the story.
fjf l|f *J* tjjf
Mary Fuller has accepted an invitation to and will lead the Cinema Exhibitors' Club of the Bronx ball, to be held on Hallowe'en eve. John J. Wittman, president of the club, has arranged that the affair take place in Hunt's Point Casino at 163rd Street and Southern Boulevard. The ball committee consists of Adolph Bauhfriend, who is chairman, Herman Pol- lak. Henry Cobb and President Wittman. The Universal has taken a box for the occasion, and a number of the stars will be present .
12
THE UNIVERSAL WEEKLY
UNIVERSAL MISCELLANY
AL. CHRISTIE'S VISIT.
Everybody knows that Al. Christie is the man who puts on the Nestor come- dies. He never appears in the film them- selves, however, and that is the reason why we are showing Universalites at large what this able director looks like. See the back cover. He was in the Uni- versal offices the other day on the first vacation he has enjoyed in nearly six years. When he left New York on his return it was with the personal regard of every one in the home offices increased and with some big plans concealed in his little bag- Sartorically his visit was a complete success, as will be seen by the picture.
Just before Mr. Christie left the coast, he was the guest at a very select little dinner party which celebrated three things, the completion of his two hun- dredth picture in three years in Califor- nia his birthday, and his departure for New York on the first vacation he has had in the six years. The dinner was given to him by the Nestor Comedy Com- pany and, strange a it may seem, with the exception of two members, that com pany is the same in personnel as it was two years ago at this date.
Mr. Christie went out to California with David Horsley and helped to build the first studio of the Nestor company, one of the first studios in the neighbor- hood of Los Angeles. He has stuck to his post and has kept his company in tact from that time to this, and when he reaches the Pacific Coast again he will have an important commission from the home office to execute.
FRANCES NELSON
JOINS THE VICTOR.
Former Biograph Leading Woman to Support Ben Wilson.
At present Miss Frances Nelson is playing opposite Ben Wilson in "Ambi- tion", a two-reel Victor feature. It is a picture in which she plays the part of an actress who struggles against a false ambition, and who finally realizes the futility of her misguided combat.
This charming leading woman has just joined the Victor company, coming from the Biograph, where she played leads. She is not so very tall and, yet not so very small. In fact, she is just about the right size. When she smiles the faintest suspicion of dimples flashes on her cheeks, and she is generally smiling.
"My full name is Frances M. Nelson", she told the interviewer in her dressing- room at the Victor studio, "and I suppose you will want to know what the middle
'M' stands for"? This time she blushed through her grease paint.
"Not particularly interested, but then you might tell me", came from the inter- viewer .
The blush deepened to a rosier hue.
"Well, if you must know" (pause ; "it's — a — it stands for Maude". And the clever little lady showed distinct signs of embarrassment.
Imagine it ! Miss Nelson isn't a bit in love with her middle name, "Maude". And it's not such a bad name, either.
"I was born in St. Paul twenty-two years ago", she continued "While I
Frances M. Nelson.
was still a wee wisp of a girl we moved to Boston. I went to school in Boston until the death of my parents four years ago, up to which time I had never seri- ously considered going on the stage. Cir- cumstances changed, however, with the result that I went on with Lew Fields' 'The Wife Hunters', playing the part of Florence Lang".
Although Miss Nelson refrained from any self-praise, it was evident that she made a success in her first role, for as soon as she closed with "The Wife Hunters" she was offered a good place in a prominent Philadelphia stock com- pany. She played there for five weeks, going later to Indianapolis, where she also played in stock. After this came a season in "Ready Money", in 1 Miss Nelson played the lead in the West- ern company.
By this time Miss Nelson had made rapid strides toward success on the legitimate. When Tom Wise formed the company for "The Silver Wedding" she was chosen for the leading role. Aft»r this she went with the Biograph com pany, and in a short time was among the leaders of the motion picture profession.
Incidentally, Miss Nelson is an atb letic little lady, being an expert swim- mer. When she was but thirteen years old she swam eight miles in Boston har- bor, a performance which caused much press comment and for which the girl was highly lauded.
While Miss Nelson has been cast prin cipally in light comedy roles on the stage, her work in pictures has been more in the direction of emotional roles. In fact- she believes her forte lies in the heavy roles requiring thought and deep feeling She will be seen, supporting Mr. WilsoD in the lead femnle roles, in Victor plays done by him .
MARDI GRAS SUCCESS DUE TO UNIVERSAL.
The Hollywood Mardi Gras has come and gone. The banners have been taken down from the gaily decorated streets : the strains of music that floated on the soft California air have died away, but with the passing away of these things that meant success to the city's festival, there has sprung up among the citizens of Hollywood a motto which runs some thing after this fashion: "If you want a thing well done, let the Universal do it".
The name "Universal" achieved new significance. For with the aid of the menagerie and people of Universal City, the celebration stripped itself of local color and became a fiesta of nations . There were cowboys and cowgirls, Orien- tal dames, Scotchmen with the proverbial bag-pipes, sweet American girls with flower wreathes, battle-scarred Indians and French monks, dainty Japanese maids and army veterans. Every member of the Universal studio, general manager, director, actor, office man, stepped up to contribute something towards the suc- cessful termination of the fete.
Henry McRae, director of the "101 Bison" company, had, perhaps, the most remarkable display. On Peacock, one of the show horses of U. T. W.. McRae led a long train of cowboys, cowgirls and Indians. Floats of pioneer Western forts, log cabins and woodland scenes added to the interesting procession. After the parade the company put on a West- ern rodeo of the sort that was once bp common to the land west of the Rockies.
Other directors had unusual and inter- esting shows after the pageant.
THE UN1VERS A L W E E K L Y
1 i
Al. B. Christie and his Nestor conipauy put on a humorous skit which creditably upheld his title as one of the most capa- ble of comedy directors.
Alan Curtis and his Joker company put on a side show redolent with fake •'freaks". The proceeds, which showed the success of the undertaking by netting some hundreds of dollars, wTent to the aid of the Children's Hospital. Bob Leonard and Ella Hall, those two Universal fav- orites, put on a mystery stunt, in which Leonard hypnotized Miss Hall and, through her sub-conscious mind electri- ried his audience with certain selight-of- hand tricks and black magic. Francis Ford and Grace Cunard made one of the hits of the evening in a one-act sketch with Oriental setting.
Seldom is there seen, except under the "big top", so stupendous an animal feature as was staged in the open arena by James Barnes, the Universale animal trainer. Accompanying him and acting as his assistant was Mrs. Barnes.
And superintending it all, riding here, there and everywhere to see that all was going, as it should, giving commands, bringing order out of chaos, General Manager Isadore Bernstein, acting as grand marshal of events at the earnest solicitation of the Board of Trade and che Chamber of Commerce, rode his little white thoroughbred from the Universale -tables, happy in the thought that through his and the Universale effort was being made one of the most successful and thor- oughly enjoyable events ever staged in the vicinity of Los Angeles.
HAL WILSON'S CAREER.
Krlair Character Actor Began Ver- satile Roles Early.
One of the best known and most popu- lar motion picture Eclair actors appear- ing before the public is Hal Wilson, the character man and assistant director of the Eclair Film Company at its Western Studios, Tucson, Arizona. Mr. Wilson numbers a period of thirty-five years as his theatrical experience, during which time he has played every character, from that of Tom, the newsboy in "The Chimes of London", to the leading char- acter role in the famous rural play, "Way Down East". He has appeared in Eng- land and all through the continent, in Africa. Australia, and has toured both South and North America from coast t<> coast .
Mr, Wilson claims as his birthplace the small town of Lowell, a few miles outside at London, England. After many years of drudgery as a boy in the mills of that town, he ran away with an itinerant cir- cus, whose uncertain route finally left him stranded in the southern part of Australia. He was fortunate enough to secure a small stock engagement, and. nfter gaining much valuable experience, joinpd a travelling organization of play- ers which, with a repertoire of well known productions, toured in a vaudeville
sketch entitled, "A Dark Night". In this production the veteran actor played seven different characters- His travels brought him to America just at the time the mo- tion picture was becoming popular. After a short engagement with the Biograpii company he was secured as leading char- acter man with the Vitagraph company . He remained with this company for four years, and because of his many charac- terizations became known as the Vita- graph "trade-mark". He was induced
to leave the latter organization last sum- mer and join the American-Eclair com- pany at the studio at Fort Lee. When the Eclair sent a number of players to their Western studios, Mr. Wilson was picked as assistant director and leading character, man
MISS MERSEREAU
FINDS LOST BROTHER.
Violet Mersereau, the charming Imp leading woman, came home the other night and skipped lightly down the cor- ridor in her apartment where she lives with her widowed mother and sister, Claire. Nearing the dining-room, she stopped suddenly, for there she heard a strange noise. She knew that her mother and sister had gone out. The little actress was just about to turn and flee in terror, when a tall, handsome man stepped out and confronted her. She stood her ground .
"Well, what do you want here"? she demanded.
"Why, Violet, don't you know your own brother, Harry? I've cleaned up a little pile, and here I am, back", and he assumed a most melodramatic attitude.
That was all. Violet just let her big brother collect her in his strong arms in real movie style; And was she glad to see him again? Ask her. He had been out West for six years and had changed in that time. They may make a film of it.
"THE TREY O' HEARTS".
(Continued from Page 7.)
As the two gain the top of the cliff, Rose catches sight of Marrophat's car toiling upward. Thus warned, the party run for the hydraulic mining outfit. The miner swings the hydraulic nozzle directly on the machine; Alan turns on the cock. The stream hits the car like a cannon ball, carries it back several feet and over the edge of the cliff. Exit Marrophat and Jimmy for good.
t
Allen Curtis' Display of Poster "Art" at Hollywood Mardi Gras.
1 4
THE UNIVERSAL WEEKLY
"THOSE WERE THE HAPPY DAYS"
| |j After the secret marriage "The Girl" was j| | « made a prisoner in a boarding school. ||
1 1
I
Eddie, the husband, disguised as a ^ ^
teacher, secured a position at the ^ ^
school to be near her. What happens || ^
is a riot. 1| Hi
Victoria Forde As "The Girl".
inm
Eddie Dislikes Being a Teacher
The Janitor Overhears a Plot.
ill!!!!
Exposure.
1
1
must
16
LESSON IN "THE LINK THAT BINDS'
REX TWO-REEL DRAMA.
Fergus MdClain William Worthington
Donald McClain, His Son Herbert Raiclinson
Scenario by Frank Lloyd and Phil Walsh.
RELEASED NOT. 8.
Angus G-uthrie Frank Lloyd
Jessie Guthrie. His Daughter Helen Leslie
Produced by Frank Lloyd.
HE counterpart of the big situation in this drama can be found in real life. True, it is not the most pleas- ant situation in the world, but it's life — and in this case the ending is a happy one, thanks to the nat- ural play of emotions on the "man's" part. Don- ald McClain, young college graduate, owed it to Jessie Guthrie, stenographer, to marry her. He wanted to escape it, but the girl's father decided to take the law into his own hands ; he forced young McClain to marry bis girl at the point of a gun. In this we get a tense climax, one that reflects life in the concrete. The miracle comes later. Young McClain, suddenly realizing his responsibility as father and husband, takes a new grip upon himself and becomes a man. From that day he knows what true happiness means.
"The Link That Binds" features Herbert Rawlinson, the popular Rex star, in a role of rather un- usual qualities. To enact the part of a "cad", to gain the displeasure of the spectator and then turn around and win the forgiveness and his sympathy — all in one film — is a feat worthy of a master artist. Mr. Rawlinson, as Donald McClain, triumphs brilliantly. The work of William Worthington and Frank Lloyd is also worthy of the highest praise. Miss Helen Leslie has a sympathetic role as the "girl".
In the prologue of the drama, Fergus McClain is left a widower with a young son. His sorrow is bitter, but he directs all his love and attention to the lit- tle boy. In fact, he spoils him with affection.
Follows a lapse of twenty years. The boy, Donald, has grown to manhood ; he is the ap- ple of his father's eye.
Returning from college, Donald is taken into his fathers office. Here he meets Jessie, his father's stenographer and the daughter of an artisan > The boy is attracted to her, and, in time, Jessie loves the handsome col- legian "not wisely but too well" .
As time goes on the boy wearies of his conquest ; he turns from the girl to bury himself in club amusements. The girl is in a delicate condition ; she confides in her father, and the latter appeals to the boy's father to have justice done his daughter. McClain, the elder, agrees with the girl's father that the couple should marry. Donald, returning from the club, is confronted with his guilt and appealed to. He
The Girl's Father Uses Force.
refuses. His father is puzzled to know what to do. Then it is that the girl's father decides to take the law into his own hands. He waits for the boy as he comes from the house; he shoves a gun against the boy's side and commands him to go along. Once in the house with the girl, in her ^^^^^ suffering, before him. Donald's feelings under- M go a transformation. His anger is changed to
m sympathy, akin to love, and a desire for for-
giveness. He gladly consents to the marriage, and the girl's father goes for the minister.
In the meantime, the elder McClain has de- cided to attempt an atonement of his boy's sin by marrying the girl himself. He comes to the house with this purpose in mind. He is sur- prised and glad to find his boy ^^^^fcw there, crushed and repentant. Tin
^ ^^^^^^^^^\ wedding ceremony is performed with the boy folding the girl in his arms, his love revived.
A later scene shows the hap- py family gathered on the lawn at the McClain home ; the nurse advancing, places the new ar- rival in the arms of a doting father. The baby is the "link that binds".
The two old fathers realize that a tragedy has been averted and asp hands in firm, lasting friendship.
H? &
Great activity is in evidence at the Eastern scenario offices of the Universal. Several compe- tent men and women have been taken on and the books of many of the celebrated writers of pres- ent day fiction are being care- fully gone over, it being Editor George Hall's plan to choose some of the best to be adapted to motion pictures.
TjT V§% *$t itf
Stuart Paton, Imp director, is working on a new two-reel drama of his own composition, "The Romance of a $5 Bill". It includes a very remarkable twist, the climax coming when the doctor-burglar, arrest- ed in the home of a dying man, leaves the officers who made have the arrest, goes upstairs and per- forms a successful opera- tion on the sick man. This situation suggests many intense complications, and the author has seen to it that' they have been developed to their fullest possible ex- treme.
In the cast are such well known stars-as Miss Dorothy Phil- lips and Matt. Moore.
16
THE UNIVERSAL WEEKLY
SOME MULTIPLE REELERS
Memory Returns On Finding Lost Note
KING BAGGOT IN "THE TURN OF THE TIDE".
Two-Reel Imp Drama — Released Nov. 2.
James Brown, a Fisherman. Frank Smith
Nell, His Daughter Arline Pretty
Clem Masters, a Lawyer ... Ned Reardon Margaret Swithers, a Girl from the City,
Bess Toner Tom Walters, Nell's Sweetheart,
King Baggot George Lessey, Director.
Just one of those simple, intensely human dramas with a real, true to-life hero, a genuine villain and a heroine who will remind you of the girl you knew back in the old days. The story was written and produced with no other purpose than just to please and entertain you. That it will succeed in doing this cannot be doubted. For one thing, King Baggot, the big and handsome "king of hearts", plays the role of the hero. And he does it with just that touch of manly strength which no other actor seems quite able to show. Arline Pretty, in the part of the heroine, is as pretty and refreshing as one could wish. Frank Smith plays the old father, a masterful character study.
It is a tale of the sea-coast and of tisher-people. You are the unobserved spectator. The atmosphere is of that kind which carries you away in the bonds of illusion. You see this fisher boy, in his manly, honest way, win the heart of the "girl". Their romance is your romance. And when the boy is tem- porarily separated from the girl, as the result of another's villainy, you sympa- thize and feel that it is you who is beirjg made to suffer. That is the way this drama has of getting into your heart strings. When the big scene arrives — when our hero returns, the successful man, in time to rescue his old sweetheart from a pounding sea, the thrill which ac companies the spectacular feat is wholly yours to enjoy. Don't miss "The Turn of the Tide".
When the story opens we find younu" Tom Walters paying court to Nell, the old fisherman's daughter. Though Tom is honest and of their own people, Nell'? father objects to him as a son-in-law. He has hopes of cancelling a note to his old friend, Clem Masters, by marrying his daughter off to him. However, he keeps the fact of his debt to Masters a secret.
One day Tom learns of the financial embarrassment of his sweetheart's father. He offers the old man his own savings, but is refused and ordered away. Tom places the matter before the girl. She finally consents to allow him to take the note from its hiding place, under the seat of an old chair, and pay it off. By this unselfish act on Tom's part, she hopes to gain her father's consent.
After paying the note Tom returns to
SEE PICTORIAL ON PAGES 6 AND 14.
find no one home ; he places the note, re- ceipted, back in its place, planning to tell her about it later. As he leaves the bouse, however, the father observes him. Questions are asked. Tom refuses to ex- plain his presence there. In a rage the old man draws a gun on the boy and tires. Tom is wounded in the head ; it results in the loss of his memory. He Cannot even remember the hiding place of the note.
About this time a man and his daugh- ter arrive from the city. The girl takes a fancy to the boy and plays with bis af- fections. Tom, having forgotten his first sweetheart, believes the butterfly loves him. She encourages this belief, and when she leaves, Tom follows her to the city .
Once in the city Tom learns the truth, that it was only a pastime for the girl, that he was only her plaything. All this time the little fishermaid remains true to his memory. Tom turns to business. He works with a might and becomes success- ful. Then comes the desire to return, to see again the old place by the sea.
On the day of his return there is a ter- rific storm at sea. The "girl" is out in it; her boat is overturned- The town people look on, afraid to venture out to the recue. Tom comes on the scene just in the nick of time. He effects a rescue and carries the "girl" in his arms to her father's house. " lie places her in the old arm chair. The bottom drops out, dis- closing the hiding place of the forgotten note, receipted . The discovery causes a return of memory. Tom recognizes the "girl". The old home is saved and the father, realizing what he has done, for- gives.
PRAISE FROM HARRY.
The following telegram from the re- doubtable Scotch comedian. Harry Lau- der, and his manager. William Morris, was received at the Universal offices last week by Carl Laemmle :
"Los Angeles. Calif., Oct. 17- "Carl Laemmle:
"Had the pleasure of visiting Univer- sal studios and Universal City today. We extend to you our hearty congratula- tion upon having the most wonderful city, beside the most perfect system in the world.
"HARRY LAUDER and
"WM. MORRIS".
HERE'S A GOLD MINE. IT'S CALLED
"THE MASTER KEY" BOOK IT
His Wife Held Prisoner in Boarding School
"THOSE WERE THE HAPPY DAYS".
Two-Reel Nestor Comedy — Released Nov. 6.
Eddie Eddie Lyons
The Girl Victoria Forde
The Janitor Lee Moran.
Written and directed by Al. E. Christie.
"Love's Young Dream" is the inspira- tion of this two-reel rapid-fire comedy. "Love's Young Dream" is a conventional situation you say? Perhaps. But fun ny; In this case, more than funny. There is a constant fire of irrisitible fun and humor running through every scene. Al. E. Christie, with his great comedy company, headed by Eddie Lyons, Lee Moran and Victoria Forde, could make a laugh out of a funeral. That is the repu- tation this band of Nestor artists has made. But "Those Were Happy Days" does not look to a funeral for its fun. With the time-flavored situation of a young artist, hopelessly in love, to work upon, Al. Christie, as author and director, has developed a series of com- plications and incidents which are re- markable for their laugh-provoking quali- ties.
Imagine a young fellow trying to palm himself off as a professor in a girls' boarding school in order to be near the object of his affections. Does he get away with it? He does and he doesn't. That all depends on the way you look at it. While he gets the giri in the end. certainly he stirs up a mess of trouble for himself. The humor of it all cannot be transferred to paper ; you must see the picture and then you will the better un- derstand why Nestor comedies, directed by Al. Christie, are always sure-fire comedies.
Eddie and the girl are in love. Not unusual, of course. The girl's father ob- jects to Eddie as a son-in-law for reasons of his own. And that is not unusual, as plays go. Accordingly, an elopement is planned — quite the thing under such cir- cumstances— and it is carried into effect. The marriage is really performed — but then father pops up at the wrong moment and spoils it all. He curtly separates the pair, abuses the boy and sends his girl off to a boarding school, a school where young men are tabooed.
At this turn in the affairs Eddie is somewhat flabergasted. He is at his wits' end. when an advertisement suggests an idea. The advertisement is for a middle aged professor at the same boarding school where his young wife is a prisoner. Eddie disguises himself for the part, ap- plies and secures the position.
For a time matters run smoothly. Then the janitor observes, one night, the sirls smuggling eatables into their sleep
THE UNIVERSAL WEEKLY
17
PERSONAL AND PERTINENT
ing rooms. Accordingly, he tells the mis- tress of the school about it. The gallant Eddie overhears and, having the welfare of the girls at heart, he hastens up to warn them. Unfortunately, he is unable to make his escape from the girls' room before the arrival of the mistress and the jajnitor. He seeks refuge under the bed. He is discovered and dragged from his hiding place. Then there is a struggle. Eddie and his wife make good their es- cape ; they seek refuge in the office .
The girl's father, meanwhile, has called to learn what progress his daughter is making. It is his lot to enter the office about the same time that Eddie and his wife do. There is recognition, surprise, anger. Exciting scenes follow, but youth and love will have their way. Ex- planations are finally made, and the girl's father understands and forgiveness is the next thing in order. The long deferred blessing is also given.
VIVID REALISM IN FIRST OF "THE MASTER KEY".
"The Master Key".
What untold store-houses of romantic treasure will it unlock for the followers and patrons of the Universal Program as it opens wide the door and presents to their view chapter after chapter of love and adventure? Written by John Flem- ing Wilson, himself a soldier of fortune and the hero of a score of battles, ship- wrecks and kindred adventures, and pro- duced under the direction of Robert Leon- ard, with himself in the lead role, and opposite him that favorite of the film fans, Ella Hall, it promises to be one of the most sensational serial hits ever put out under the Universal banner.
Resolved to spare no time, money nor pains to ensure its success, the Universal started a force of men to work under an expert to erect buildings, chutes, ore dumps and set up machinery and every- thing necessary to a modern mining cam;) three weeks before the picture was to be started. From a true-to-life standpoint, the setting is a masterpiece, perfect in every detail. On every side are evidences of a busy camp, teeming with life and activity- The camp figures prominently in the series, and it is just this at- mosphere that is required to give it the necessary local color.
The first installment has been com- pleted, and despite the fact that usually the first installment of all series is used merely to introduce the characters prop- erly, the first installment of this serial bears with it enough real action and plot interest to make the spectator forget that it is really an introduction he is re- ceiving rather than a story of "events" as they transpire.
One of the most remarkable things about this first installment is a piece of photography taken around a camp fire at night. The picture was really taken at night, and the light effects that were ob- tained are so wonderful as to beggar de- scription. Following the camp-fire scene is a fire aboard a ship and the effects secured there are also so real as to leave the audience unable to believe that they are witnessing scenes staged and not real fire on an ocean-going schooner.
YONA PADOWSKA In "The Beautiful Unknown".
Taken all in all, if the chapters that follow bear up to the precedent estab- lished in the first one (and there is no reason to doubt it) then this series prom- ises to open the eyes of the theatre-going public to what can be accomplished by proper artists working with a good tsory, under the supervision of a competent director.
TWO COMEDIES IN FIVE DAYS FOR CHRISTIE.
Two split-reel comedies to his credit within five days is the record of Al. Christie, director of the Nestor comedy company. The first will be released soon under the title, "His Dog-Gone Luck", the second, "When the Brides Got Mixed". From the standpoint of good,
clean wholesome fun, both of them are riots. So logical are the situations in both and so fast is the action from the first flash till they fade out, that it is impossible to choose between them. The situations are a trifle more plausible in the latter than the former, but in the first mentioned there is a better chance for the well known character work of Lee Moran and Bess Meredyth.
GIBLYN'S NESTOR CO.
STRANDED AT SEA.
Charles Giblyn and his company of S Nestor players are still endeavoring 10. get over the effects of a trip to sea in! "Emma", the Ship of Mystery" as it is known to fishermen along the Pacific Coast.
In the production of "The Christmas Spirit", the latest of Mr. Giblyn's pro- ductions, it was necessary to show a burning ship in mid-ocean. The only ship available was the "Emma", a ship that had been built with a flat bottom and no keel for shell gathering along the Mexi- can coast. Towed by a small power craft, the boat was taken out a mile or more from shore and cast adrift. The sea was rather high and the ship was sailing light. Suddenly a land breeze sprang up and began drifting the ship out to sea. The tow-boat started in pur- suit, but with her small auxiliary engine, she was unable to catch the sailing ves- sel, and before the sails could be lowered and the boat put about into the wind to await the arrival of the power boat, they had dritfed seven miles into the open sea. swinging crazily from side to side and pitching about like a cork. None of the men in the company are sailorwise and some of them cannot even swim. They had not eaten from early morning until late in the afternoon and the sensation they experienced on their first trip as crew of a sailing craft, they say, was anything but pleasant.
"The Christmas Spirit" is a two-reel production. It brings about the return of a shipwrecked seaman, after having spent a number of years on a desert island. The story is staged with the faithful attention to detail that charac- terizes all of Mr. Giblyn's productions, and from a point of finished artistry and in its play upon the emotions, it is in a class by itself. Murdock MacQuarrie does his same clever character portrayal, while Agnes Vernon, by her work as the derelict's daughter, more than justifies the director's faith in her ability when
- nicked her from the general stock to fill the post of leading woman with his company .
cJ. Warren Kerrigan i
HIS HAND, HId HEART, HIS SWOED"
TWO REEL "VICTOR DRAMA.
FIRST STORY IN THE SERIES entitle
}>ONEOFTHEMOST^ HANDSOME AND DOPING SOLDIERS OF FORTUNE IN ALL FICTION- A CHARACTER AT ONCE BELOVED OF WOMEN AND ADMIRED BY MEN
Series Written by lOUIS JOSEPH VANCE
Produced hjr tc JACQUES JACCARD(®' ~
2 0
THE UNIVERSAL WEEKLY
Stories of the Single Reelers
Proposed To Maid, She Proved To Be Princess
MARY PULLER IN •'HIS BIG CHANCE".
Vitcor Drama — Released Nov. 2.
Walter Edwin, director.
The "girl" arrives on a steamer from Europe. She finds a "place" as maid with the Cliftons.
Matters run smoothly until the but- ler invites the maid for a stroll. The maid declines. Mr. Clifton is called away Mrs. Clifton takes advantage of his ab- sence to carry on a flirtation with Trin- ker, a young fop. There is a bridge party. The maid, for the first time, sees Harsleigh. Thoughts, strange and dis- quieting, of him fill her mind. It is im- mediately after the bridge party that she finds her mistress in the arms of young Trinker.
Mrs. Clifton pledges the maid to secre- cy, promising her the gratification of any wish she may have. The maid, remem- bering Harsleigh, asks to be taken to Newport as an heiress. Mrs. Clifton is forced to consent.
At Newport the maid is quite a lion among Mrs. Clifton's friends. Harsleigh falls in love with the girl and pushes his suit. While walking one day, the pair are followed by Louise Jones, who is in love with Harsleigh. She observes Hars- leigh propose and the girl accept.
On their return to the drawing-room, Harsleigh announces the engagement. Louise tells him he is making a fool of himself, that he is marrying a maid. When the maid refuses to tell who she is, Harsleigh denounces her as an imposter. At this moment a foreign Chancellor, a tutor and part of her retinue enter and ac- claim the maid none other than a Prin- cess of the Royal Blood and the First Lady in Europe.
The princess leaves with her retinue and returns to the Royal Palace. Shortly after she receives a letter from Harsleigh, declaring his love for her and begging forgiveness. The princess destroys the letter, and thinks only of what might have been if Harsleigh had not failed when "his big chance" came.
One Husband-One Gun- Cure Fresh Flirt
"THEY DIDN'T KNOW".
Crystal Comedy — Released Nov. 3.
Hans and Mike are fascinated by the beautiful actress, Miss Vivian DeGay. They haunt the stage door. Deciding
SYNOPSIS INDEX.
The Trey o' Hearts (Gold Seal) 7
The Junglemaster ("101 Bi- son") 8
Let Us Have Peace (Victor). 11
The Link That Binds (Rex).. 15
Those Were the Happy Days (Nestor) 16
The Return (Eclair) 23
The Girl From Texas (Fron- tier) 20
The Turn of the Tide (Imp). 16
The Hoodoo (Joker) 20
I'niversal Boy in "Mystery of the New York Docks" (Imp) 24
His Big Chance (Victor) 20
Nan o' the Hills (Powers).. 21
The Wall Between (Sterling) . 24
They Didn't Know (Crystal). 20
Tale of a Lonesome Dog (Vic- tor) 21
At the Crucial Moment
(Eclair) 21
Two Pals and a Gal (Joker) 21
The Star Gazer (Nestor) 21
to have some fun at their expense, she accepts an invitation to dine with them. Then she receives a telegram from her husband, who is a rough Westerner and the owner of several gold mines, saying that he is on his way home. She leaves them before the meal is over. Her hus- band arrives. She tells him about Hans and Mike. He joins in the fun and has Vivian write them a letter, asking them to call after the matinee. Hans and Mike take Vivian to a restaurant to dine. She 'phones her husband, who hurries to the restaurant. While they are enjoying themselves he, unseen by Hans and Mike, takes his wife's place at the table and places two pistols under their noses. There are "some doings" when Hans and Mike see the Westerner. When the shooting begins Hans and Mike do a marathon that is a riot.
Ventriloquism Saves Lawyer From Death
"THE GIRL FROM TEXAS".
Frontier Drama — Released Nov.
The Girl from Texas. . . . Edythe Sterling
Fred Frederick Church
m, „ , f Jos. J. Franz
The Crooks \ Charles Huber
Fred, a lawyer and real estate agent in a frontier town, receives a letter that Miss Edythe Sterling of Dallas, Texas, will shortly call on him. He is to give her all assistance possible as to purchas- ing a suitable ranch-
Edythe arrives. Several weeks pass. She decides on a ranch and Fred maket- arrangements for its owner to be out at the place that afternoon. Edythe, who is somewhat of a ventriloquist, imitates the sound of a rattlesnake and gives Fred a bad scare.
Two crooks, recently released from jail, have sworn to "get" Fred, who, they claim, railroaded them. They have taken up their abode at the deserted ranch that Edythe has chosen. A holdup occurs. The victim rides in for the sheriff.
Frey and Edythe arrive at the ranch . While waiting, he proposes to her, but is rejected. ITred decides to ride down to the nearest ranch house and again 'phone to the ranch owner, which he does.
The two crooks return to the shack. Edythe, terrified, takes refuge in the closet. Fred returns and the two crooks find that they have in their power the man they have sworn to "get". About to shoot him, Edythe, in the closet, has a sudden inspiration ; she imitates the sizz of a rattlesnake. When the two crooks jump, she emerges and gains the upper hand. The sheriff and his posse appear. The ranch owner also appears. The sale is concluded. Fred, looking over the deed, discovers that it has been made out in his name. He soon knows the reason why.
Necklace Stolen Four Times in One Day
THE HOODOO".
Joker Comedy — Released Nov. 4.
The Rounder Phil Dunham
The Nurse Betty Schade
The Ardent Lover Eddie Boland
The Bum Ernest Shields
To square himself with his wife for imbibing too freely, Phil buys a necklace. However, he falls asleep on a park bench before he reaches home. Betty, a nurse maid, sees the necklace on the bench be- side him and steals it. Then she gets tired and falls asleep.
Eddie's sweetheart tells him he must give her some valuable gift before she can marry him. He finds Betty asleep and steals the necklace from her. But before he can get to his sweetheart with it Ernie steals it from him and while Eddie is looking for the necklace. Ernie meet* his girl and wins her love by the valuable present. Eddie butts in on them and tears the necklace from her. Ernie gets it and meets Betty. He tries to give it to her ; when her lover appears she rec- ognizes the necklace. Ernie is beaten up. He determines to sell it, and. find- ing a man on a bench, offers it to him for $2. The man recognizes it as his own. A fight ensues: the crowd appears in the mix-up. Ernie makes his get- away. He is patting himself on the back over his cleverness, when he runs into the nrais of the law.
THE UNIVERSAL WEEKLY
21
Bandit Cornered in Sweetheart's Closet
• NAN O' THE HILLS".
Powers Drama — Released Nov. «.
Nan Walsh Edna Maisuu
Bob Davis Joe Kiny
Jitn Haswell Bert Hadle.v
Nan Walsh, keeper of a restaurant in a small mining town, is engaged to man y Bob Davis, a young prospector. True to her expectations, Bob makes good and uncovers a vein of rich pay ore. He hastens to tell Nan. She accompanies him back to the scene of his operations . Arriving there, they find that the claim has been jumped in their absence and that the law, in the person of a constable, is protecting the rights of the claim- jumper.
Despondent over this incident, Bob hits upon a plan to reap at least part of the fruit of his labors. Not wishing to hurt any one in the operation, he extracts the bullets from the cartridges in his re volver and sallies forth to hold up the wagon upon which the claim-jumper is sending a load of ore for shipment to the railroad.
Unfortunately for Bob, Jim Haswell. sheriff of the .county, is riding in the vicinity. Drawing his revolver, he win^s the would-be hold-up. He then gathers a posse and sets out to capture Bob.
Bob. foiled in his attempt, seeks refuse in Nan's restaurant. When all ruses fail to convince the sheriff that Bob is not there, she recalls to him an affair in which she was instrumental in saving his life. Confronted with this page from the past, the sheriff rides away with his posse. Thus, Nan saves her lover from capture and, together, they watch the former pursuers fade away into the dis- tance.
Dog, With Human Mind, Is Hero of Drama
•TALE OF A LONESOME DOG".
Victor Comedy-Drama — Released Nov. 6.
A Lady Dog Lady Gatchell
Her Master Charles Hutchinson
Her Mistress Irene Wallace
Her Playfellow Katherine Lee
The Nurse Alice May
The Chauffeur W. J. Bauman
The Detective Charles Horan
The Thief Walter Miller
Lady, the family pet, is left alone while the family are riding. Lady dis- covers that her master has carelessly left the door of the house unlocked. Realizing her responsibility, she deter- mines to guard the house well. And it was well, for the thieving chauffeur, just before leaving, tipped his pal, a crook, off regarding the unlocked door. He failed to think of Lady, however.
When the crook appeared and com- menced to ransack the house, Lady took down the telephone receiver, and by barking, aroused the neighborhood. Then she went after the intruder ; she pounced upon him and a struggle followed. Neighbors came running toward the house. A policeman was warned. The thief, in the meantime, had about suc- ceeded in breaking away from Lady. As he was climbing out the back window the policeman captured him.
The family return at this point. Both master and mistress realized what Lady had done. Knowing that Lady had been lonesome, they rewarded her by purchas- ing a fine big collie as a mate. And Lady lived happy ever after.
Doctor Goes Mad While Performing Operation
"AT THE CRUCIAL MOMENT".
Eclair Comedy-Drama — Released Nov. 8.
Dr. Bronson Robert W. Vrazet
Dr. Dayton Will E. Sheerer
Edna Edna Payne
The Father Nobert A. Myles
Dr. Bronson has a theory for a new operation. Chief among the scoffers is old Dr. Payton, the father of the young surgeon's fiancee. Bronson has worked so hard that his mind has begun to weaken under the strain. The first evi- dence of this is detected by his sweet- heart, who warns her father. At this crisis a man offers himself to young Bronson as a volunteer subject for the experiment, Bronson having promised him a large sum in payment for the serv- ice. The applicant, whose child is dy- ing for want of things which money could buy, readily submits to the doctor's terms.
After hearing his daughter's suspicions, old Dr. Dayton hastens to the office, where he finds that a man has been pre- pared for the operation. He warns the attendants to be on the alert for any signs of insanity on the doctor's part. In the meantime, the young wife of the man who has offered to sell his own life that his child might live, discovers her hus- band's plan and hastens after him. The patient is stretched upon the operating table and an anaesthetic is administered. The old doctor, the nurse and the attend- ants, ready at a moment's notice to spring upon the young surgeon, see him approach the operating table, take from his pocket a test tube containing a deadly culture and dash the contents upon his sterilized scalpels. Theq all spring to- ward him, but the maniac whips a gun from his pocket and holds them at bay. Gun in hand, he lays the patient bare for the incision. Just as he raises the mur- derous scalpel the victim's wife enters the room with a policeman. When the spectators' emotions are straining to- wards the breaking point, it is discovered that the gruesome deed is only a moving picture thrill .
Spent Fortune to Win Widow Then Lost Her
TWO PALS AND A GAL".
Joker Comedy — Released Nov. 7.
Widow Clemon Gale Henry
One-Eyed Al Wm. Franey
Coyoe Kid Sam Kauffman
Shytser "Mearse" Jack Leonard
One-Eyed Al and "Coyote Kid" breeze into Gulchville with six months pay, all in one lump. Kid and Al are life-long pals, ready at any time "ter wade through melted lead if 'twould save the other's skin".
But this brotherly affection is rudely- shattered when they strike Gulchville. The cause of this shattering, as usual, is a woman — one Widow Clemon, who conducts a hash-house. Both fall in love with this lady .
Widow Clemon has long deplored the lack of business. She welcomes their trade. Accepting their love, or return- ing it, is another matter. When they venture to propose marriage to her, she promptly throws them out. They how- ever, do not lose hope.
In the town is a cunning shyster law- yer, nicknamed "Hearse". Al. and Kid seek this lawyer's advice as to how best to make the widow love them. "Hearse" sees the size of their payrolls and schemes with the widow to secure it. He advises Kid and Al. to make the hash- house owner jealous. They readily fall for this advice, bringing a flock of dance- hall girls to the hash-house for a grand blow-out. They then spend their money like water, endeavoring to make the widow jealous.
She carries along her part of the scheme, and seemingly is enraged because of Kid and Al's attentions to the girls. She keeps this up with great success, un- til all their six months' hard-earned pay is transferred to her cash drawer. Then Kid and Al., each nursing the surety that the widow is properly wrenched with heart pangsr and ready to fall on their necks to plead her love, receive a rude awakening 'when "Hearse" shows up jubilant..
Fire-bug Turns Out To Be "Old Sol
"THE STAR GAZER".
Nestor Drama — Released Nov. 3.
The Star Gazer. . .Murdock MacQuarrie
His Daughter Agnes Vernon
Her Lover, a Reporter. .. .M. K. Wilson
The star gazer is an aged astronomer, who earns a meager living for himself and his daughter with • his telescope, at five cents per look. His daughter falls in love with a newspaper reporter. They become engaged. The matter of a trous- seau on a slender purse troubles them . The father endeavors to raise money by securing a second mortgage on their home. He fails.
During his absence his daughter cleans house. While polishing with kerosene
(Continued on Page 24.)
THE UNIVERSAL WEEKLY
THE UNIVERSAL WEEKLY
23
Drunkard's Reformation in "The Return"
HERE are those who say that regeneration for a man, sod- den in drink, must come sud- denly— that the impulse, to be lasting, to live a better life, must come in some violent way. It is claimed that a per-
son whose will-power has been weakened through drink, cannot find within him- self the power to quit and gradually re- form. This question, suggested as a fact, appears in the present play, "The Re- turn". What do you think of the matter? Was the sudden misfortune which befell Tom Henderson necessary for his reformation? Or do you think that if Edna had married him, when she planned, she would have been able to cure him of drink? Tom's father, before him, had been a drunkard — he died in the gutter. Tom had managed to refrain from drink until he had reached man's estate. Then came, with the first debauch, a collapse. Tom's mother was honest enough to confess the whole thing to Edna : and Edna was, happily, one of those girls who could not see herself marrying a man to re- form him .
"The Return" is a two reel Eclair drama with its locale in the West. Besides telling an absorbing, exciting story, it carries a mighty sermon in its punch". How Todi Henderson finally got a strangle hold upon his accursed habit, how he finally became a man — x real man — and won the girl of his heart ; the terrible heart suf- fering which this girl had to endure before her sweetheart came back to her, clean and strong, fill the play with an appeal that is not to be resisted. Tom Hen- derson learned his les- son. Incidentally, he went out to "get" the
man who was partly responsible for his downfall. But Edna "beat him to it". That is one of the surprising twists of the story .
At the opening of the play Tom is shown as a young ranch- man, devoted to his widowed mother and deeply in love with Edna Williams, the daughter of a neighboring ranchman.
Tom's father had gone to a drunkard's grave. Time comes when young Tom, after a battle, succumbs to the inheritance. He frequents the village saloon and rapidly goes down hill.
Jack Warren is also a suitor for Edna's hand, and he takes the opportunity to show the girl that Tom is rapidly becoming a drunkard. After a scene one night in the saloon, the young ranchman comes home to find that the girl has broken her en- gagement and is to become the wife of Jack. This, with the realization of the anguish he has caused his mother, brings Tom up sharp. Not daring to face his former sweetheart, he decides to start life anew in another section of the country.
Time passes and Edna becomes the wife of Jack- It is not long, however, before he shows his true character ; he falls in
Two-Reel Eclair Western . Drama, Released Nov. 4, is a stirring tale of reformation under unusual circum- stances.
CAST.
Tom Henderson Itobert Frazer
His Rival Norbert A. Myles
Edna Williams Edna Payne
Tom's Mother Lucie K. Villa
with the evil set of the town and soon becomes engaged in a saloon brawl. He kills a man. Deserting his wife and baby, he flees the village and escapes into Mexico.
Meanwhile, Tom is steadfastly follow- ing the straight and narrow path. He has become one of the Texas Rangers, and is respected for his fearlessness and straight living. Time comes when he re- ceives instructions to round up a bunch of smugglers carrying guns into Mexico. He has little trouble discovering their den and a chase follows. It leads him to his home town . He cannot resist the tempta- tion to visit his old sweetheart. For the first time he learns her sad sory. While the two are talking Edna's little girl brings in news of the smugglers. Tom takes advantage of the clue.
The smugglers are cornered. A terrible fight ensues, during which Tom is shot by one of the gang. Watching the fight from her doorway, Edna sees her former sweetheart sink down .
With a steady aim, she shoots the smuggler as he is about to kill Tom outright. She then rides out to where Tom is bending over the dead man. Lifting the hat from his face, they find that Edna has killed her own husband.
Later the romance between the young peo- ple is resumed, and we are led to believe that in the happiness which the now reformed Tom can offer her, the bitter memories of her mar- riage will be oblit erated.
An party
v
The Saloon Braivl Which Starts the Trouble
informal dinner was held this week at the home of William Clifford, lead- ing man with the "101 Bison" company, in honor of his wife's birthday. Only mem- bers of several of the various Universal companies were present. After dinner, cards and music were in order, light refreshments being served before the party broke up.
4f <Jt
Under the direction of Lloyd Ingraham. Edna Maison.. Ben Hadley, Joe King and others of the Powers company have left the Hollywood studios for Arrowhead Hot Springs at the foot of the pine-clad San Bernardino range, there to stage "The Mills of the Gods", a two reel drama of the Canadian woods.
The story itself is unique in plot, dealing with the deep love of a woodsman and the failure of the society butterfly to under- stand or appreciate such real affection.
The price she pays for her heartless trifling and the dramatic way in which the climax is brought about are features that have never been attempted before by artists of the silent drama .
24
THE UNIVERSAL WEEKLY
"THE STAR GAZER".
{Continued from Page 21.)
oil, a fire breaks out in the room. Its furnishings are burned. A fireman, after putting out the blaze, discovers a charred rag, saturated with kerosene. He be- comes suspicious. So the next day when the old man comes to collect his fire in- surance, he is accused of arson and ar- rested. The reporter visits the house and finds a fireman on watch. A fresh fire breaks out and the reporter, on look- ing for the cause, discovers a ray of sun. reflected through the telescope, focused at a small spot on the dry floor. It smoul- ders and ignites, thus proving that the original fire was caused in the same man- ner.
The old man is released. He secures his fire insurance and the daughter thus gets her trousseau.
Took More Than Wall To Separate Lovers
"THE WALL BETWEEN".
Sterling Juvenile Comedy — Released Nov. 2.
Girl '. Carmen DeRue
Boy Chandler House
Father Carl Farmes
The Aunt Miss O'Connor
The estates of Miss Jones and Mr. Smith are divided by an English brick wall. Mr. Smith's nephew arrives from a boarding school. After Mr. Smith has had some words with Miss Jones con- cerning some chickens which he chased over the wall into her back yard, the nephew carries on a desperate flirtation with Mrs. Smith's niece. They start to climb over the wall, but are caught by their respective guardians and are warn- ed never to attempt it again.
However, they find a way to get n< gether. When in the midst of their lit- tle flirtation they are caught by the guardians, who soften at this picture of childish bliss and decide to be friends.
Universal Boy Saves Girl from Slavery
THE UNIVERSAL BOY IN "THE MYSTERY OP THE NEW YORK DOCKS".
Imp Juvenile Drama — Released Nov. 5.
Featuring Little Matty Roubert.
Matty goes to the docks to view the ships tied up as a result of the war. Be- ing just a boy, he gets into mischief and is roughly handled by the brutal mate of a foreign steamer. Matty vows to be revenged : picking up a ripe tomato he
steals toward the mate, who is now talk- ing to the captain of another ship, an over-dressed swell, and a mysterious Hindu. .Matty becomes interested in the whispered conversation and forgets to throw the tomato. He hears them make plans to met at the same place that night at twelve.
Matty is on hand when the meeting takes place. He observes the Hindu leave the steamer with a long bundle. He follows him to a deserted house, climbs the fire escape and descends the chimney. Matty finds himself in a darkened room : he feels around and touches a bundle on the floor. This bundle turns out to be a beautiful girl. Matty is frightened. He escapes from the place to seek aid.
Meantime, the Hindu returns to the room with his companions. He sees the tracks left by the boy and the black finger prints ; he starts in terror at the thought that some one is following him. Accusing his companions of betraying him. he takes the girl and leaves. Matty sees him leave the house. Matty hurries to the Navy Yard and secures the aid of an offi- cer and two sailors. They pursue the Hindu, who has taken to a boat. In the chase, the Hindu's boat is upset. The girl, now recovered from her hypnotic trance, screams. The officer dives after her. There is a fight in the water between the officer and the Hindu. In the end. the gang is rounded up and the girl is res cued .
man, they are merely homesick. And all of this because of a five-pound monkey and a 105-pound Italian.
As the office force was leaving the studio recently a swarthy little man hove around the corner, and, halting, started to grind out of a rusty looking box "Sweet Rosie O'Grady" and "On the Sidewalks of New York", and a score of other one-time popular airs whistled hy every newsboy in the metropolis. At first the music and the antics of the little monkey were greeted with a laugh, but as the familiar chords poured forth, the smiles left the faces of the exiles and. with visions of side streets in their home town before them, willing hands reached deep into their pockets and a shower of silver fell on and around the little Simian as he twisted and cavorted for their edi- fication .
MONKEY MADE
THEM HOMESICK.
AN ACROSTIC
ON
"THE TREY O' HEARTS".
T for the Thrills in it all the way through. R for the Rivals of tchich it has few. E for the Energy endlessly spent. V xtands for You for whom it was meant.
O'
About the Universal Hollywood Studios there may be seen, moping around with a far-away look in their eyes, a dozen men who hail from New York. Among them is General Manager Isadoiv Bernstein. To physicians the malady is known as "an epidemic of nostalgia". To the lay-
H for the Houses it packs when it's run. E for Excitement afforded each one, A for Abundance of action throughout. R's Revelation, that's it. there's no doubt. T stands for Trial, just give it one — do' S for Success which will then come to you.
Stanley F. Weiner.
LUDWKr,
cone By papa
Q0V1CK IM DER 5HA DE 1 " -
Interesting Cartoon from the Animated Weekly Work of the Famous Cartoonist, Hy. Mayer. Editor of Puck.
THE UNIVERSAL WEEKLY
25
6 /SSSSj
MONDAY NOV. 2: IMP— The Turn of the Tide (2-Eeel Story of Sea—
King Baggot and Arline Pretty)*** VICTOR— Mary Fuller in "His Big Chance" (Dr.—
Chas. Ogle)** STERLING — The Wall Between (Juvenile Comedy)*
TUESDAY, NOV. 3: GOLD SEAL — The Trey o' Hearts, No. 14 (title not decided Two-Reels — Cleo Madison and George Larkin)**** CRYSTAL— Thev Didn't Know (Com.— Vivian Prescott)* NESTOR— The Star Gazer (Dr.— Murdock MacQuarrie)**
WEDNESDAY, NOV. 4: JOKER— The Hoodoo (Comedy)*
ECLAIR— The Return (Two- Keel Western Drama)*** ANIMATED WEEKLY— No. 139 (News) THURSDAY, NOV. 5: IMP — The Universal Boy in "The Mystery of the New York Docks" — Juvenile Picture (Matty Roubert)** REX — Let Us Have Peace (2-Reel Comedy-Drama —
Ben Wilson aud trances M. .Nelson)*** STERLING — Dot's Chaperone (Comedy)*
FRIDAY. NOV. 6: NESTOR — Those Were the Happy Days (2-Reel Comedy—
Ford** M^ran. T.vons)*** POWERS— Nan of the Hills (Western Dr.-Edna Maison)** VICTOR— Tale of a Lonesome Dog (Comedy-Drama)*
8ATDKDA1, MOV. 7: JOKER— Two Pals and a Gal (Comedy)* FRONTIER— The Girl from Texas (Western Drama)* "101 BISON"— The Junglemaster (2-Reel Animal Picture — Marie Walcamp and Wm. Clifford)**** SUNDAY, NOV REX— The Link That Binds (2-Reel Drama- Herbert Rawlinson) *** ECLAIR— At the Crucial Moment (1 Reel Human-Interest Drama— Mildred Bright and Robt. Frazer)* L-Ko — The Fatal Marriage (Comedy—
Pathe Lehrman. Oertrnde Selhy and Billie Ritchie)**
MONDAY, NOV. 9: VICTOR — Terence O'Rourke, Gentleman Adventurer, "His Heart. His Hand, His Sword" (2-R.-J. W. Kerrigan)**** IMP— The Stronger Love (Dr.— Marv Pickford Reissue)** STERLING— An 111 Wind (Comedy— Max Asher)*
TUESDAY. NOV. 10: GOLD SEAL — The Trey o' Hearts, No. 15, "The Last Trump" (3-Reels — Last of the Series —
Cleo Madison and George Larkin)**** CRYSTAL— The Life Savers (Comedv)* NESTOR— The Two Thieves (Dr. — M. MacQuarrie)**
WEDNESDAY, NOV. 11: JOKER — The Frankfurter Salesman's Dream (Comedy)** ECLAIR — The Yellow Streak—
2-Reel Drama of the Prize Ring)*** ANIMATED WEEKLY— No. 140 (News) THURSDAY, NOV. 12: IMP— Peg of the Wilds (2-Reel Drama of the Hills- Violet Mersereau and Wm. Shay)*** REX— The Shoemaker's Eleventh (Com.-Dr.-Ben Wilson)** STERLING — The Dog Raffles (Comedy)*
FRIDAY. NOV. 13: NESTOR— When the Girls Were Shanghaied (Com.—
Miss Forde, Lee Moran and Eddie Lvous)** POWERS— Sissy Dobbins, Oil Magnate ( Corned v-Dr.)* VICTOR— Marv Fuller in "A Girl of the People"
(Two-Reel Drama of Life— Chas. Ogle)*** SATURDAY. NOV. 14: JOKER— De Feet of Father (Com.) and (Educational)** FRONTIER— The School Teacher at Angel Camp
(Western Drama i* "101 BISON" — The Silent Peril (2-Reel Mystery Dr.—
Marie Walcamp and Wm. Clifford)*** SUNDAY. NOV. 15: REX— The Chorus Girls' Thanksgiving
(2-R. Modern Drama — Anna Little-Herbert Rawlinson)***
L-Ko — Lizzy's Escape (Comedy)**
ECLAIR — Her Own Home (Domestic Drama)*
MOM DA V, MOV. 16:
IMP— The Treasure Train (2-R. Railroad Dr.-King Baggot) VICTOR— Mary Fuller in "The Phantom Cracksman"
(Detective Drama — Chas. Ogle) STERLING — A Bear Escape (Juvenile Comedy)
TUESDAY. NOV. 17: GOLD SEAL — The Opened Shutters (4-Reel Classic in Op- timism— Herbert Rawlinson and Anna Little) CRYSTAL — Oh! You Mummy (Pearl White)— and—
Naughty Nellie (Split Comedv) NESTOR— No release this week
WEDNESDAY. NOV. 18:
JOKER— His Night Out (Comedv)
ECLAIR— The Ghost of the Mine (2-R. Western Drama > ANIMATED WEEKLY— No. 141 (News) THURSDAY, NOV. 19: IMP— The Universal Boy in "A Marine Adventure" _ . (Semi-Juvenile Drama— Matty Roubert t
REX — His Uncle s Will (Two-Reel Drama—
Ella Hall and Bob Leonard
STERLING — Title not decided
FRIDAY, NOV. 20:
NESTOR— Com. When Lizzie Got Her Polish (Com.) POWERS— A Scenario Editor's Dream
„ _ , „ „ (Burlesque War Comedv >
VICTOR— For the People (2-Reel Political Drama— (Gov. Cox of Columbus. O.. Matt. Moore-Dorothy Phillips)
SATURDAY, NOV. 21: JOKER— The Battle of the Nations (Comedv) FRONTIER— Man to Man (Drama) "101 BISON"— The Ninety Black Boxes
(Two-Reel Mediaeval Drama— Murdock MacQuarrie) „„„ „, SUNDAY, NOV. 22:
§^71^he .B?,chelor's Baby (Com.-Dr.-Herbert Rawlinson) ^LLAIK— A Friend in Need (Human-Interest Drama) L-Ko — The (rrnnm's Doom (Comedy)
•Means that there are one sheets only. **Means that there are one sheets and three sheets only
***Means that there are one sheets, three and six sheets ****Means two kinds one sheets, also three and six sheet*.
THE UNIVERSAL WEEKLY
THE UNIVERSAL WEEKLY
27
NO OFF DAYS HERE.
Universal Weekly,
Dear Sirs: — No "Brickbats", but un numbered "Bouquets", come from your patrons of the Universal service here. Each day brings added laurels to the Or- pheum Theatre, the home of the Univer- sal Program in our city.
Quite frequentiy, standing room can hardly be gotten No "off" days ever oc- cur at the Orpheum. Every day is a fea- ture day, and the crowds are always large and appreciative. The general moving picture public has become more intelligent and scientific in its moving picture at- tendance since Mr. Hix gave us the Uni- versal Program.
Such pictures as "His Father's Son", "Richelieu", "The Higher Law", "The Tenth Commandment", and that most marvelous of all pictures, "Shadows", all draw a crowd of appreciative, intelligent, movie fans.
Today the Orpheum, the home of the Universal Program, is the hub of movin;: picture life in our city, and to Mr. Hix, the manager, is due worlds of praise and encouragement from the moving picture "i blic for giving us the biggest, best and broadest moving picture programs on the screen today.
To Mr. Hix and the Universal pro- ducers we hand our biggest bouquets and wish for them both all the success in the world. UNIVERSAL FRIEND,
Montgomery, Ala.
ANOTHER WILLIAM TELL.
Consolidated Film & Suppyl Co.,
220 Union Ave., Memphis, Tenn. Gentlemen : — Take it from me you have the best service in the world, the "Big U", if properly used, and our boss is a cutter. It is amusing to sit back and watch him scoop them in. What are the other folks going to do if Mr. L — , our boss, don't let up? Hurrah ! Keep it up. He is another William Tell, and he shot the rope and let Mary Fuller fall into the Universal City. Believe me, he pulled off a big one. When does he sleep? Keep It up.
"Lucille Love" is still packing my house. The people in my town don't sleep from Friday to Friday waiting for her return. Keep the good one coming. Many thanks,
C, J, ENOCHS.
TOO BU ZY TO SEE "THE TREY O' HEARTS".
Mr. Fred S. Meyer,
Laemmle Film Service,
Minneapolis, Minn.
Dear Mr. Meyer : — Your letter of the 13th, in reference to what I thought of "The Trey o' Hearts", I beg leave to say that I am not prepared to say just what I think of it, as I did not see but very little of it. I was too busy in trying to take care of the crowds. We could not handle half of them the first night, and the second night was almost a repeater. If they came back on the second install- ment it will be a cinch that they will see it through. I am mailing, you under sep- arate cover, copies of my newspaper ad- vertising, also note that I am running the story every Saturday, and I feel con- fident that it will bring me good results-
With best wishes, I remain,
J. M. WILSON. Orpheum Theatre ,Minot, N. D.
SATISFIED WITH
"LUCILLE LOVE".
Dear Sir : — I want to say to you that we have been running Universal evsr since it came out, and we are very much satisfied with same. We have finished "Lucille Love" and all our people are well pleased. We will start "The Trey o' Hearts". People here are wild over Grace Cunard and Francis Ford — give us lots of good two and three reels of them from now on.
Wishing you lots of success,
SAVOY THEATRE.
El wood City. Pa.
BIG FINANCIAL SUCCESS.
Universal Film Exchange,
Xew York City. Gentlemen : — Enclosed find check in payment of "Lucille Love", No. 15. I am very sorry this subject is finished, as it was a big money-getter for me. and I want to thank you for your many favors which helped to make this a financial suc- cess, and also leave pleasant memories of serviecs rendered.
( Signed) J AS. H. SWEENEY, New Theatre, Port Jervis, N. Y.
KILLED COMPETITORS.
Mr. Carl Laemmle,
New York. Dear Sir : — I have just finished the article in the World, in regards to the mammoth Universal City, and feel very proud to know that we have such a mag- nificent city for the movies, and I want to congratulate you and your subordinate for so planning for the exhibitors, as 1 am sure that will mean better service in the future than we have had in the past. Now do not misunderstand me at this point, as I have been getting excellent service, but only know that it will be still better. I have been using your service for two years, and in that length ef time your service has closed the doors of my com- petitor who was running the General service. I think this is enough to say at the present. In regards to service, only one word : I will gladly say that I do not have to run any extra features, only the regular service : that is enough for any exhibitor to get the business. I am hav- ing packed houses with the "Lucille Love". Wish I could have it once a week for good and always. But never- theless "The Trey o' Heartrs" will soon be here, and that is enough said. Wish- ing you all there is in the business and then some. You can always count on me for being one of the Universal exhibitorSu
Yours truly, (Signed) L. S. ROCHELLE,
LIKED "THE SPY".
My Dear Mr. Sanders: — Will you al- low me to express to you the thanks of the ladies of Great Neck for the use of your film, "The Spy". Every one was de- lighted with its beauty, its wonderful at- tention to the perfection of detail, as well as its interesting presentation of the story.
We realized five hundred and five dol- lars above expenses. Unfortunately, we were not able to supply the demand for tickets on account of the small capacity of the house. Only a few tickets sold at a dollar, the rest at fifty and twenty -five cents, so you can judge how many people enjoyed the film.
Very sincerely vours, EMILY BOBBINS CHILD.
October 5. 1914.
28
THE UNIVERSAL WEEKLY
Lobby Display Contest
CONTEST TO CLOSE.
The Lobby Display Contest, which has been carried on in the Universal Weekly for the last three months, comes to a close op Saturday night, October 31. All entries which reach the office of the W eekly on or before that date will be eligible for the first prize of ten dollars which is to be given to the sender of the photograph which, in the opinion of the judges, shows the most artistic and effective lobby dis- play.
The judges, as was announced before, are Mr. P. D. Cochrane, of the Universal Poster Department; Ben Welles, chief artist of the Morgan Lithograph Com- pany in New York City, and W- Epes Sargent, of the Moving Picture World. These gentlemen are all able, unbiased und thoroughly competent to judge the merits of the hundred or so lobby dis- plays which have been sent in. So many of them have been received that it will be necessary to run a special number for them in which the winner will be an- nounced. Even then it will be neces- sary to run a number of those which were not considered by the judges in a later edition.
The result of the contest is very grati- fying to the editorial staff of the Weekly, and shows a wonderful increase in the art and methods of advertising the front of the house. In the letters which have been received with the photographs, most of the exhibitors stated that the display was not arranged for the purpose of the contest primarily, but was a fair sample of the methods use in the display every day .
Grown Theatre, Jackson, Mich. ./. H. Hunter, Manager.
USES BRASS DISPLAY EASELS EXCLUSIVELY.
Universal Weekly.
With both unlimited pride and pleasure we beg to submit herewith photo of our Star Theatre lobby as an entry in the contest you are now conducting, display- ing, as it does, our initial exhibition of
Theatorium. Ardmor, Okla. P. Wetback rf Sow, Prop.
"The TrejJ u" Hearts" serial, noting, an you undoubtedly will, that we use brass display easels exclusively, that we par- ticularly avoid congesting our lobby dis- play by endeavoring to overload same with all the paper we have.
At this time, we deem it appropriate to mention the further fact that we have procured the best located windows and effective positions on our most popular thoroughfares and through contract form for value received, duly signed, absolute- ly control thp exclusive privilege for the display of our big paper one-sheet photo- graph window display cards, etc.. from which you can readily appreciate our re- sults.
Our delay in entering this contest be ing occasioned by the fact that we have just completed extensive alterations, im- provements and the enlargement of our house ; growing in one season's establish- ment (against very strong competition) from a "make-shift" house to 2S0 capacity to a "real theatre" of 600 capacity.
We had the inestimable pleasure and satisfaction of "opening" our theatre on Sept. 28 last with your "Samson", and cannot too highly commend you upon this production in its every detail, as well as from a general standpoint of acting, pho- tograph, educational and refinement : and are, further, most gratified and pleased to congratulate you on your regu
♦
THE UNIVERSAL WEEKLY
moditte the people in two shows. We are running one other good reel with it and charging 10c and 15c.
We have been using the "Big D" Pro- gram ever since it started and think it great. But our only trouble is in get- ting repeaters. They send us pictures we have used two months before.
Very truly yours,
C. A. DeREMER, Edna Opera House.
Edna. Kansas.
The matter of repeaters is one which occasionally happens in the best regulated families, and it is one which only the ex- change can rectify. — Ed.
Star Theatre, New R(
Xorlh Varttli
lar Universal program service and our selves as well in being the fortunate hold errs of the exclusive privilege of exhibit- ing same in this city.
We formerly showed the General pro gram, but are frank in saying that, one <>f the most profitable moves we have yet made was when we dispensed with the General and signed with the "Big U"; no service could be more satisfactory, not only to ourselves, but our patrons as well.
Yourrs very sincerely,
F. M. HAHN. New Bern. N. C..
IT RAISED THE PRICE.
Universal Film Exchange.
Bangor, Maine.
My Dear Stern : — We want to con- gratulate you on the beautiful serial pic- ture, "Lucille Love". We broke all house records with her. We have always been running a ten-cent house, but when we booked "Lucille Love" we raised the admission to 15 cents, and have kept it up ever since. We play to the best peo- ple in the town, the merchants and their families, who never patronized our thea- tre, are now our constant patrons, so score one for "Lucille Love".
MORTIMER AMUSEMENT CO..
Photoplay Theatre.
Freeport. Me.
THE BEST EVER.
Universal Weekly :
"The Trey o' Hearts" is the best ever. We had a good attendance at the opening installment in spite of the bad weather and a "Broadway Star" feature being against us.
Moral : Use the " Big D ".
BON IT A THEATRE. B. M. PARK, Mgr., i Rome, Ga.
I . .1/. II aim. General Man
agei
PACKING THE HOUSE.
Universal Weekly,
New York City, N. Y.
Gentlemen: — At present our big fen ture is "The Trey o' Hearts", which we are running on Saturday nights and we are packing our house.
We ran the third installment last Sat- urday night, and we could hardly accom-
YOU MADE MONEY
WITH "LUCILLE LOVE" YOU MADE MORE WITH
"THE TREY O' HEARTS" BUT THE BIGGEST DRAW- ING CARD OF THEM ALL, IS
"THE MASTER KEY"
Raker Theatre. Xeirhera. Oreqon. C. V. Raker. Prop.
30
THE UNIVERSAL WEEKLY
II
"THE FATAL MARRIAGE"
The marriage was, indeed, fatal. Autos were overturned, lives were risked, property was destroyed in this mad, wild round of fun and laughter. The best slap-bang bunch of fun in a long time.
Gertrude Selby As the Girl.
THE UNIVERSAL WEEKLY
32
THE UNIVERSAL WEEKLY
LOOK OUT FOR DYNAMITE!— Continued from Page 2.
Climb out of the rut. Break the ice. Don't be governed by habit or fear. Go after your patrons constantly. Gain their confidence by telling them the plain truth, over and over again, just as I have done with you. It isn't necessary to exaggerate or to manufacture reasons for the advance in price. The reasons are big enough and real enough as they are, without frills being added.
Your Universal exchange is neither morally nor legally bound to furnish you with "The Master Key" as a part of your regular service. It is going to cost him so much that he will be compelled to get extra money for it. BUT HE WILL GIVE YOU THE PREFERENCE IN THE MATTER OF BOOKING. Count yourself lucky to be numbered among the PRE- FERRED LIST, for you are going to get a serial that will coin money for you and add to your prestige.
If some of you are getting tired of having me shout higher prices at you, it is because you are trying to live by the rule of the past instead of the the rule of the present. I could tell you lots of things that would be more plesant for you to read, but I'm trying to make myself use- ful to you. And the best friend you've got is the one who tells you the plain truth, not one who kids you along into a sense of fancied security.
If I saw you standing over a ton of dynamite that was about to explode I'd consider myself a better friend if I disturbed your peace of mind and forced you to take instant action to insure your safety than I would if I talked to you soo thingly about the pretty leaves on the beauti- ful trees for fear it might worry you to krjow about the coming bust!
So I tell you again: — Start the ball rolling to raise the price of admission and MEET YOUR EXCHANGE MAN MORE THAN HALF WAY WHEN HE COMES TO YOU WITH 'THE MASTER KEY".
MRS. LAEMMLE ARRIVES AS WE GO TO PRESS.
In bringing Mrs. Carl Laemmle, her sister, Mrs. Maurice Fleckles, and his two children home from war- stricken Europe, the arrival of the good ship "Rotterdam", last Saturday, lifted a great weight from the heart of President Laemmle. The faithful stewardship of Maurice Fleckles is at an end and his errand successfully and brilliantly accom- plished- He has delivered his charges safely to those who waited so anxiously for them and has thereby earned the thanks of all Universalites, from the president of the great organizatic i down to the humblest employe and the smallest exhibitor. For in all the mu'tiferious de- tails which have beset President Laemmle in this period of wonderful ex-
pansion of the Universal, there has not been absent from his mind for one mo- ment the dangers which his loved ones were running, dangers which no martal man could have foreseen or guarded against. It is not difficult, therefore, to appreciate the relief which he now feels and the added zest with which he will now manage the affairs of the Universal.
Mr. Fleckles has a wonderful story to tell and he will tell it in the next issue of the Weekly. Watch for it.
POOR TOBY.
Poor little Toby is dead. Blankets and blankets of gloom have temporarily shrouded Mary Fuller's happiness Her dearly beloved doggy has gone and died.
Miss Fuller really loved the dog, Toby. She had brought him back with her from
the country, and a horrible hotel clerk had informed her that she must "take that dog somewhere else". She cried & little and then put the dog in a private kennel. The dog, unused to the strange surroundings, refused to eat, but spent the days whining for his mistress. Gradu- ally the little animal became weaker, un- til he just lay down and slowly passed away .
R. H. COCHRANE'S BABY.
Joy reigns in the home of Mr. R. H. Cohrane, secretary and treasurer of the Universal Film Manufacturing Co- Mrs. Cochrane, last week, presented him with a bouncing son and heir. The new ar- rival will be named Robert H. Junior Both Mrs. Cochrane and Master "R. H Jr.. are doing splendidly, thank you.
THE UNIVERSAL WEEKLY
37
WE ARE PRINTING
Heralds De Luxe
ON UNIVERSAL SERIALS
F you have ever seen one of our wonderful heralds on "THE TREY O' HEARTS" you will want the same thing on "THE MASTER KEY" and the O'Rourke Series stories. Both of these will be upon you before you know it. Order from us early and avoid delay.
THESE HERALDS DE LUXE on 'THE MASTER KEY", first installment, and TERENCE O'ROURKE in "HIS HEART, HIS HAND, HIS SWORD" now ready at the same price charged for "THE TREY O' HEARTS", $2.20 per thousand. Heralds can still be obtained on "LUCILLE LOVE" for $2.00 per thousand.
Send for "THE TREY O' HEARTS" sample and see for yourself.
HERALDS ON ALL ORDINARY RELEASES SIXTY DAYS AFTER RELEASE DATE, 75c. PER THOUSAND.
We have Heralds on any Universal subject you want.
Exhibitors Herald Feature Co.
24 Vande water St., New York City
Bin
CHART OF UNIVERSAL PAST RELEASES.
(STORIETTES APPEAR IN "WEEKLY" CURRENT WITH DATE OF RELEASE)
Release Brand and Subject
ANIMATED WEEKLY.
Sept.—
30— Animated Weekly, No. 134 (News)
Oct.—
7 — Animated Weekly, No. 135 (News)
14 — Animated Weekly, No. 136 (News)
21— Animated Weekly, No. 137 (News)
CRYSTAL.
6 — Liferites (Comedy)
13— Oh! Yon Gipsy Girl (Split Comedy)
13— Some Collectors (Split Comedy)
20 — Vivian's Transformaiton (Com. — Vivian Prescott)
27 — Persistent Lovers (Comedy)
ECLAIR.
Sept.—
30— Till the Sands of the Deserts Grow Cold
(2-Reel Western Drama)
Oct.—
4 — The Man Who Came Back (Western Drama)
7 — The Line Rider (2-Reel Drama)
11 — Cupid Victor (Fantasy)
14— The Squatter (3-R. Dr.-Edna Payne, R. Frazer) 18— The Quarrel (Drama)
21— The Violinist (2-Reel Drama-
Win. Sheerer, C. Halloway)
25 — Smallpox on the Circle U (Western Comedy)
28— The Mystery of Grayson Hall (2-R. Detec. Dr.—
Fred Hearne, Edna Payne, Lindsey J. Hall)
Nov.—
1— The Strike at Coaldale (Railroad Drama)
FRONTIER.
Oct.—
4— Four Days (Drama)
11 — Dolly's Deliverance (Drama)
18 — In the Hollow of an Oak (Drama)
24 — The Scarecrow's Secret (Drama)
31 — The Blacksmith's Daughter (Drama)
GOLD SEAL.
Sept.—
15 — Trey o' Hearts (No. 7) "Stalemate"
(2-Reel Madison-Larkin)
22— Trey o' Hearts (No. 8) "The Mock Rose"
(2-Reel Madison-Larkin)
29— Trey o' Hearts (No. 9) "As the Crow Flies"
(2-Reel Madison-Larkin)
Oct.—
6— Trey o' Hearts (No. 10) "Steel Ribbons"
(2-Reel Dr. — Cleo Madison and George Larkin) 13— Trey o' Hearts (No. 11) "The Painted Hills"
(2-Reels — Cleo Madison and George Larkin) 20— Trey o' Hearts (No. 12) "The Mirage"
(2-Reels — Cleo Madison and George Larkin)
27— Trey o* Hearts (No. 13) "The Jaws of Death"
((2-Reels — Cleo Madison and George Larkin) IMP.
Sept.—
24 — Universal Boy — The Newsboys' Friend
(Juvenile Drama — Matty Roubert)
28 — The Dark Horse Drama — Mary Pickford)
Oct.—
1 — The Tenth Commandment (3-Reel Drama —
Shay-Mersereau)
5 — Shadows (2-Reel Dr. — King Baggot in every role)
8 — Universal Boy in "Rural Adventures"
(Juvenile Drama)
12— Mary's Convert (Dr.— Mary Pickford)
15 — The Futility of Revenge (2-Reel Drama)
19 — Country Innocence (2-R. Dr.— Dorothy Phillips) 22 — Universal Boy in "The Gates of Liberty"
(Juvenile — Matty Roubert)
26 — Mary's Patients . (Comedy)— and — (Educational)
29— In Self-Defense (2-R. Drama-
Violet Mersereau and Hobart Henley) "101 BISON".
Sept.—
26 — Richelieu ..(Four-Reel Historical Drama—
MacQuarrie-Bush)
Oct.—
3— Love and Baseball (2-R. Dr.-Christy Mathewson) 10 — The Phantom Light (2-Reel Indian Drama —
Marie Walcamp and Wm. Clifford) 17 — Monsieur Bluebeard (2-Reel Mediaeval Drama —
Murdock MacQuarrie) 24 — My Lady Raffles in "The Mysterious Hand"
(3-R. Detec. Dr. — Grace Cunard and Francis Ford) 31 — A Redskin Reckoning: (2-Reel Indian Drama —
Marie Walcamp and Wm. Clifford)
Release
Brand and Subject
LEO.
Oct.—
25 — Love and Surgery (2-Reel Comedy — Pathe Lehrman, Billie Ritchie and Gertrude Selby) Nov. —
1 — Partners in Crime (Comedy —
Gertrude Selby, Pathe Lehrman and Billie Ritchie) Oct.—
3— Tn the Clutches of the Villain (Comedy)
7— The Baseball Fans of Fanville (Comedv)
10— Cruel. Cruel World (Comedy)
14 — On Again. Off Again Finnigan (Comedy)
17— Across the Court (Comedv)
21— The Countless Count (Slapstick Comedv)
28 — Mr. Noads' Adless Day (Comedy)
31 — Wben Their Wives Joined the Regiment (Com.)
NESTOR.
Sept.—
30— The White Wolf (Indian Drama)
Oct.—
2— Out of the Frying Pan (Comedy)
7 — The Old Bell Ringer (Dr. — Murdock MacQuarrie) J* — He Never Said a Word (Comedv)
16— The Way of Life (Drama)
20— The Nihilists (Dr.— M. MacQuarrie)
2— Cupid Pulls a Tooth (Comedv— Split)
23— Educational (Split)
27— The Wall of Flame (Western Drama)
30 — When Bess Got in Wrong (Comedy)
POWERS.
Oct.—
2 — The Actress (Drama — Edna Maison)
9 — The Mayor's Manicure (Comedy-Drama)
16— The Padrone's Ward ..(2-R. Dr.— Edna Maison)
23 — Suspended Sentence (Comedv)
30— The Senator's Lady (Drama)
REX.
Oct.—
1— The Boob's Legacy (Ella Hall-Bob Leonard)
4 — The Pipes of Pan (2-R. Dr.— Rnsh-Chanev)
8— A Law I nto Herself (2-Reel Drama)
11 — Virtue Its Own Reward (2-Reel Drama —
Pauline Bush-Lon Chaney)
15 — Her Life's Story (Drama)
18— Kid Regan's Hands (2-Reel Drama —
Herbert Rawlinson and Anna Little)
22— Olaf Erickson. Boss (2-Reel Drama-
Ella Hall and Bob Leonard)
25 — The Decision (Drama)
Nov. — ■
1 — The Vagabond ..(2-Reel Drama — H. Rawlinson) STERLING.
Oct.—
5 — Myers' Mistake (Comedy)
8 — Hvpnotic Power (Comedv — Ford Sterling)
12— The Close Call (Juvenile Comedy)
15 — Heinie's Outing (Farce Comedy)
19 — Carmen's Wash Day (Comedv)
26 — Snoopee's Day Off (Comedy)
29 — A Race for a Bride (Comedv)
22— Secret Service Snitz (Com— Ford Sterling)
UNIVERSAL SPECIAL FEATURES.
Jan. —Absinthe (4-Reel European Drama)
Feb. — Merchant of Venice (4 Reels)
Mar. — Won in the Clouds (3-Reel Drama)
Mar. — Washington at Valley Forge (4-R. Patriotic)
Apr. — Samson (6-Reel Kerrigan)
May — The Sky Monster (4 Reels)
June — The Spy (4-Reel Patriotic)
UNIVERSAL IKE
Oct.—
13— Marv Green's Husband (Split Comedy)
13— The Monkey Cabaret (Split)
VICTOR.
Oct.—
5 — Disillusioned (Drama)
9— The Girl Who Won... (2-R. Com.-Dr.-Lawrence) 12— His Father's Son (2-Reel Drama- Kerrigan -Sissonl
16 — The Funnv Mr. Dingle (Comedyi
19 — The Rice Industry in the U. S (Educational)
23— The Bride of Marblehead (2-Reel Drama-
Harry Mvers. Brinsley Shaw) 26— The Lass O'Killikrankie (2-R. Scotch Comedy)
30— The Witch Girl (2-R. Drama- Featuring Mary Fuller. Charles Ogle supporting)
Distributing Offices Handling Universal Service In United States, Canada and the Philippines
ARIZONA: Phoenix — California Film Exchange,
2 26 Washington St. ARKANSAS: Ft. Smith — Universal Film & Supply
Co., 17 North Sixth St. CALIFORNIA: San Francisco — California Film
Exchange, 54 Seventh St. Los Angeles — California Film Exchange, 736
S. Olive St.
COLORADO : Denver — Wm. H. Swanson Film Co.. Railroad Bldg.
CONNECTICUT: New Haven — Universal Film Ex- change of N. Y., 229 Meadow St.
DISTRICT OF COLUMBIA : Washington — Wash- ington Branch Interstate Films Co., 419 Ninth St.., N. W.
FLORIDA: Tampa-Consolidated Film & Supply Co Jacksonville — Consolidated Film & Supply Co., Prince Theatre Building.
GEORGIA: Atlanta — Consolidated Film & Supply Co., Rhodes Bldg.
ILLINOIS: Chicago — Anti Trust Film Co., 128 W. Lake St.
Laemmle Film Service, 205 W.Washington St. • Standard Film Exchange, 172 W. Washington. Cairo — Universal Film & Supply Co., 8th an<1 Washington Ave. INDIANA: Evansville — Central Film Service Co. Indianapolis — Central Film & Supply Co., 113 W. Georgia St. IOWA: Des Moines — Laemmle Film Service, 311-
319 Hubbell St. KANSAS: Wichita — Universal Film & Supply Co.,
155 N. Main St. KENTUCKY: Louisville — Universal Film Ex- change, 319 W. Jefferson St. Central Film Service, 403 S. 4th Ave. LOUISIANA: New Orleans — Consolidated Film &
Supply Co.., 914 Gravier St. MAINE: Bangor — New England Universal Film
Exchange, 119 Franklin St. MARYLAND: Baltimore — Baltimore Film Ex- change, 412 E. Baltimore St. MASSACHUSETTS: Boston — New England Uni- versal Film Exchange, 1100 Boylston St. Springfield — Universal Film Exchange of N. Y., 33 Lyman St. MICHIGAN: Detroit — Detroit Universal Film Co., 87 Woodward Ave. Grand Rapids — Universal Film Exchange, 5
Hawkins Block . Escanaba — Detroit Universal Film Co. MINNESOTA: Minneapolis — Laemmle Film Serv- ice, 252A Hennepin Ave. MISSOURI: Kansas City — Universal Film & Sup- ply Co., 214 E. 12th St. St. Louis — Universal Film & Supply Co., 2116 Locust St .
MONTANA: Butte — Wm. H. Swanson Film Co. NEBRASKA: Omaha — Laemmle Film Service,
1122 Farnam St . NEW JERSEY: Newark-Universal Film Exchange
of N. Y. (Newark Branch), 236 Market St.
NEW YORK: Albany — Rex Film Exchange. 7 Maiden Lane. Buffalo — Victor Film Service, 35 Church St. New York City — Universal Film Exchange,
115 E. 23rd St. New York City — Universal Film Exchange, (Mecca Branch), 1600 Broadway.
NORTH CAROLINA: Charlotte — Universal Film & Supply Co., 307 West Trade St.
OHIO: Cincinnati — Cincinnati-Buckeye Film Ex- cnange, 236 W. 4th Ave. Cleveland — Victor Film Service, Prospect and Huron Sts.
Toledo — Toledo Film Exchange Co., 439 Huron St.
Columbus — Cincinnati- Victor Film Co., 40 S. Third St.
OKLAHOMA: Oklahoma City — Universal Film & Supply Co., 116 West Second St.
OREGON: Portland — Film Supply Co., of Oregon, 385 1-2 Alder St.
PENNSYLVANIA :
Philadelphia — Eagle Projection Co., 1304 Vine St.
Philadelphia — Interstate Films Co., 1304 Vine St .
Philadelphia — Philadelphia Film Exchange,
121 N. 9th St. Pittsburgh — Independent Film Exchange, 415
Ferry St.
Scranton — R. & K. Film Exchange, 220
Adams Ave . Wilkes-Barre — Exhibitors' Films Exchange,
61 S. Penn Ave. TENNESSEE: Memphis — Consolidated Film *
Supply Co., 226 Union Ave. TEXAS: Amarillo — Universal Film & Supply Co. Dallas — Consolidated Film & Supply Co.,
1900-1902 Commerce St. El Paso — Consolidated Film & Supply Co.,
805 Miles Bldg. El Paso — Wm. H. Swanson Film & Supply
Co., Little Caples Bldg. San Antonio — Consolidated Film * Supply Co., Princess Theatre Building. UTAH: Salt Lake City — Wm. H. Swanson Film
Co., Mclntyre Bldg. • WEST VIRGINIA: Wheeling — Universal Film Ex change. Register Building. Charleston — West Virginia Amusement Co , Lyric Theatre Bldg., Capitol St. WISCONSIN: Milwaukee — Universal Film Ex- change, 133 Second St. WASHINGTON: Seattle — Film Supply Co , 1301 Fifth Ave.
Spokane — Film Supply Co., 211 Jones Bldg. DOMINION OF CANADAv
EASTERN:
Toronto, Ont. — Canadian Universal Film Co., Ltd.,
11 Richmond St. W. Montreal, Que. — Canadian Universal Film Co . ,
Ltd., 295 St. Catherine St. St. John, N. B. — Canadian Universal Film Co., Ltd ,
37 Union St. WESTERN :
Calgary, Alta. — Canadian Universal Film Co., Ltd.,
407 Eighth Ave. W. Vancouver, B. C. — Canadian Universal Film Co.,
Ltd., 516 Holden Bldg. Winnipeg, Man. — Canadian Universal Film Co.,
Ltd.. 115 Phoenix Bldg. Regina. Sask. — Canadian Universal Film Co., Ltd..
206 Westman Chambers. HAWAII: Honolulu — California Film Exchange. PHILIPPINE ISLANDS: Manila — Universal Film
& Supply Co., Universal Bldg.
AL. CHRISTIE,
DIRECTOR OP THE VESTOR COMEDIES.
"BILLIE" RITCHIE,
CHARACTER LEAD OF THE L-KO COMPANY.
THE UNIVERSAL WEEKLY
Exhibitors — It's a
KNOCK-OUT
The Smashing Bi£ New 24-Sheet Stand For The Great Master-Key Serial. — You Could Hunt America From End to End and Not Find Its Equal
CONINC!
THE GREAT
UNIVERSAL MOVING PICTURE
SERIAL
ENTLEMEN :— In the production of this super magnificent 24-sheet poster for "The Master Key" serial — we have just knocked competition cold. Your com- petitors will grow green with envy — they will hate you in their hearts, but while they are hating — YOU (get that) YOU will be getting the merry old coin. We have spent tall dough to work out this stand. It's so strong, so compelling, so all-fired powerful as to make you gasp in won- der. It is done in 5 colors, simply lavish, a dream of Art. NOW GET THESE POSTERS. Put them up in extremely prominent boards. THEY
WILL JAM YOUR HOUSE. Nothing you've ever seen begins to equal them. They will make the average poster sink into absolute insignificance. These 24-sheet stands are a genuine masterpiece and a veritable "Knock-out". Now do it right. Order these DIRECT from your Exchange. Order NOW — this minute. The public will imagine you're running a Broadway show house. The results will knock you silly. Hundreds of "shrewd" exhibitors are using these 24-sheet posters. ORDER THEM IMMEDIATELY. Better wire your Exchange as quick as you see this ad. Or, if you can't get them from your own exchange, write or wire
THE MORGAN LITHOGRAPH CO.,
CLEVEI AND, OHIO
TV
THOUSANDS OF
AREVAFCHING FOR^
111
is
r
SPECIAL RELEASE
Universal Film Mfg. Company
"LARGEST FILM MANUFACTURING CONCERN IN THE UNIVERSE1'
1600 Broadway, New York CARL LAEMMLE, Pres.
READY WEEK NOVEMBER 15th
And Released Every Week for Fifteen Weeks
Leading Newspapers
In all important cities and towns print the story written by JOHN FLEMING WILSON
Stars: ROBERT LEONARD and ELLA HALL
"Not the cheapest serial, but THE GREATEST"
OBTAINABLE AT
versal Exchange
Universal Weekly
"THE PAPER WITH A PURPOSE"
PUBLISHED BY THE
THE MOTION PICTURE NEWSPAPER PUBLISHING CO., In.,
Mecca Building, Broadway at 4 8th St., New York City, N. Y.
PAUL (M LICK. Editor. HARVEY H. GATES, Associate Editor.
SUBSCRIPTION KATES:
All Over the World (Universally), .$2..">0 a year; $1.25 six months. Single copies, 5 cents. Advertising Kates on Application.
VOL. V. No. 20. NEW YORK CITY, NOV. 14, 1914. PRICE FIVE CENTS.
INDEX OF SUBJECTS AND TITLES in the
ANIMATED WEEKLY, No. 140
You are making a costly mistake if you do not show the Universal Animated Weekly and MAKE IT A FEATURE of your show. Many big time houses all over the country are just finding out that IT PAYS THEM TO RUN THE UNIVERSAL ANIMATED WEEKLY in place of the trashy state right features that many of them used to fall for. SEE THE UNIVERSAL ANIMATED WEEKLY ANY WEEK at the nearest Universal ex, ....ages and' see how much better it is than any weekly you ever saw in your life!
RELEASED NOVEMBER 11, 1914.
LATEST SCENES FROM THE FRONT.
1— WAR TIME SCENES IN ENGLAND.
Thousands of troops are massing in St. Albans, 20 miles from London, as precaution for a possible invasion of Lon- don, England.
Sub-Title: Cavalry regiments practice manoeuvres to make themselves efficient for the front. The late King Edward's horse.
2— TRAFALGAR DAY.
Celebration at Trafalgar Square in memory of Lord Nel- son, England's greatest naval hero, while a sea battle rages uear by — London, England.
3 — AIDING THE EMPIRE.
Canadian troops arrive at Plymouth, England.
4— BRUGES, BELGIUM.
German guns force Belgians to retreat to Bruges, 10 miles from the North Sea.
1. Sub-Title: Distributing tobacco amongst the soldiers.
2. Refugees leaving Bruges.
3. At the Dutch frontier, everybody is strictly examined and passports are carefully scru- tinized.
4. Latest picture of His Majesty, King of the Belgians.
5 — THE KAISER'S SHIPS. Powerful German cruisers, "Scharnhorst", "Gneisenau" and "Nurnberg", which were reported in lea battle with Brit- ish squadron under Admirml Cradock— Valparaiso, Chile.
6— WILSON AND TAFT.
President Wilson and ex-Presid«nt Taft are guests of honor at annual meeting of the American Bar Association — Washington, D. C.
7— GIFTS FOR SANTA CLAUS SHIP.
Gifts of clothing, blankets, toys, etc., for children and women of strife-disheveled Europe are contributed by peo- ple of Pan Francisco, California.
8— APPLES— HEALTH AND WEALTH.
European war, having tied up apple industry of the North- west, campaign is inaugurated to dispose of immense crops — Portland, Oregon.
Sub-Title: Children throughout state are given all the apples they can eat. Gov. Lister of Washington.
9— FAMOUS UNIVERSAL STAR.
J. Warren Kerrigan signs two-year contract with Univer- sal Film Mfg. Company — Hollywood, California.
10— FOOD FOR BELGIANS.
Freighter "Massapequa", with 4,000 tons of foodstuffs for starving Belgians provided by Rockefeller Foundation Fund, sails from Brooklyn, N. T.
11— CARTOONS BY THE WORLD-FAMOUS CARICA- TURIST, HY. MAYER, OF
PUCK.
THE UNIVERSAL WEEKLY
3
m A BENEDICTION
/ (REPRINTED BY REQUEST.)
Straight-from-the-Shoulder Talk by Carl Laemmle, President
ODAY I saw a four-reel picture that was a benediction r It breathed goodness, purity, truth. The very simplicity of its story had a charm that words cannot describe. I sat through the whole four reels, enthralled, but not excited; thankful, but not thrilled. All the rest of the day (it is now nearly bedtime) I have been a better man. I have not felt like pulling the hair of some one who manifested stupidity. I have not had a bit of hate in my heart. Tonight I am going to crawl into my bed and have a peaceful sleep. I know from the bottom of my heart that I will not dream ghastly dreams. I will not be sliding over a jagged precipice in my B. V. D.'s. I will not be running down the middle of Broadway in my pajamas. I will not dream that I am swim- ming in a bathing suit that persists in shrinking. I will not see purple ichthyosauri gambolling on top of the mantel piece in the living room. I will not dream of studios burning ; nor of actors blown up by dynamite; nor of stage directors tearing their hair and mine.
I will sleep. 1 feel calm and strangely contented. 1 FEEL AS THOUGH A BENE- DICTION HAD BEEN BREATHED OVER AND INTO MY WHOLE BEING.
And think of it! The four-reel picture which has enriched my goodness and impover- ished my hate DOES NOT CONTAIN A SINGLE "PUNCH".
Not once is a hero thrown over a cliff! Not once is the leading lady tied hand and foot! Not once is there a fire scene, a boat wreck, a murder, a mystery, a battle scene or anything else that is deemed so essential to the success of a feature picture nowadays ! And yet this four-reel feature held me as in a vice! and it gripped the members of the National Board of Censors who saw it when I did; and it showered a wealth of GOOD FEELING over the members of the Universal staff who saw it !
Here's something totally different and something totally unexpected! Just when you expected us to startle the world with something sensational , we produced something that will startle it be- cause of its LACK of sensationalism.
THAT'S WHAT KEEPS THE UNIVERSAL AHEAD ! We are not stereotypes. We disap- prove of hackneyed methods. Let others' stupidity follow the beaten path, and in the end they will find themselves AS BEATEN AS THE PATH. Those who use their legs instead of their brains will pay for it with their dollars.
The four-reeler in question is going to GIVE A TREMENDOUS UPLIFT TO EVERY EX- HIBITOR WHO SHOWS IT. It is going to silence the chatter of fanatics who damn all moving pic- tures up and down and claim they are breeders of crime and immorality.
It is not a sermon. It is not a sickish, goody- goody treatise on how to be happy, though good. It is not mawkish sentimentality for falsetto-voiced men or pop-eyed marms.
(Continued on Page 32.)
4 THE UNIVERSAL WEEKLY
I TOLD YOU SO!!!
Ve just received a telegram from Los Angeles which confirms the predictions I made with regard to the failure of wildcat "Feature" companies.
—This Telegram gives the names of SIX FEATURE CONCERNS WHICH CLOSED DOWN IN ONE WEEK!
— I told you so! I told you that it was absolutely UNSAFE for any exhibitor to rely on such a source for his program. I told you the only safe and sure way was to INSURE YOUR FUTURE BY HOOKING UP WITH THE UNIVERSAL.
— Hundreds of actors, actresses, stage directors, scenic artists and experts in all branches of the producing business are thrown out of work. Some of them had dreamed of making vast fortunes because they had been given stock in "feature" companies instead of salary.
— They are now besieging the Universal, looking for STEADY JOBS, because they have discovered that THE UNIVERSAL IS EXPANDING ALL THE TIME INSTEAD OF RETRENCHING. While nearly all other companies are cutting down their payroll "on account of the war in Europe", the Universal is seizing this opportunity to EXPAND AND BE READY FOR PEACE WHEN IT FINALLY COMES, whether a month from now or a year or two.
— The point that I want to drive home is that every exhibitor who is caught without a program now has no one but himself to blame. I gave fair warning. I meant every word of it. I knew what was coming, ONLY IT CAME SOONER THAN I EXPECTED. The business men who have been acting as "angels" to finance these various feature companies are withdrawing their capital, AND IT TAKES CAPITAL TO MAKE GOOD PICTURES. H takes capital to look payroll day in the face. — If any of you thought I was guessing you ought to be convinced now that I KNEW EXACTLY WHAT I WAS TALKING ABOUT
— Some of you thought that the competition created by the entrance of new "programs" into the field would cause prices to go down. I told you this would not happen. I told you prices would go up I was right. I'm still right. I tell you again that prices are GOING UP, and the sooner you take the people into your confidence and prepare their minds for it the sooner you will be able to charge ten cents instead of five. Even if you only do this two days a week IT WILL BE YOUR SALVATION' — Finally, and by all means, be mighty sure to raise your price of admission when showing "The Trey o' Hearts" and "The Master Key".
CARL LAEMMLE
THE UNIVERSAL WEEKLY
5
Four Laemmle Tips To Exhibitors:
Don't miss a single one of the "Terence O'Rourke" pictures in which J. Warren Kerrigan is starring, supported by Miss Vera Sisson. Each of these stories is complete in itself. It is a series, not a serial. The staging, the stories, the acting and all other details of these pictures are simply wonderful. You've paid anywhere from fifteen to thirty dollars a day for pictures not half as good. But you get this on the regular Universal Program! Go after it right away. Anew 'Terence O'Rourke" story every other week! Two reels each.
The night photography in a soldier-and-Indian picture, pro- duced by Henry McRae and entitled, "The Brand of His Tribe", is one of the greatest novelties ever attempted suc- cessfully in the picture business. Some of the scenes, nota- bly those around the campfires, and also the terrific battle scenes, were actually photographed at night, giving a tremendously wierd effect. Be- fore you show this tell your patrons what a novelty is in store for them. Show them you are a live wire and that you always show the newest things before your competitors do!
Ask your exchange particularly about the two-reel detective story, produced by Otis Turner, with Herbert Rawlinson, Anna Little, William Worthington, Frank Lloyd and the rest of this splendid company in corking good roles. It deals with the adventures of one Sandford Quest, Criminologist, and it contains the polish and the punch which characterize all work done by this company un- der Mr. Turner's direction. There will be sequels to this picture, but each one will be a separate and distinct story. Watch for the first one, entitled, "An Apartment House Mystery". It's a two-reeler, but you will find it is all too short to suit your fancy.
I wish you would pay special attention to the remarkably clever work of Miss Violet Mersereau, in a gripping melo- drama entitled, "Trial by Jury", an Imp film booked for early future. In the first part of the story Miss Mersereau assumes the role of a girl and has a good setting to show off her appealing beauty. In the latter part of the picture she plays the part of a white- haired old lady. It is the first time she has had a good chance to display her versatility. It is a rattling good story, splendidly done into picture form, and it will make better friends than ever of your patrons. Book it sure!
THE UNIVERSAL WEEKLY
THE PHANTOM
CRACKSMAN"
|| ^ was found out after she had reformed.
1| t| But it was too late.
i 1
^ ^ The Phantom Cracksman came with the ^ ^ ^ ll nieht. mvsteriouslv. like a ehost. The ll ll
^ 1 night, mysteriously, like a ghost. The 1 1 ^ || cracksman turned out to be a girl. She ||
Mary Puller As the Phantom Cracksman
Chas. Ogle As the Man.
THE UNIVERSAL WEEKLY
7
Life's Lesson In "The Opened Shutters"
OCTORS and medical men the world over are coming to recognize more and more the value of "right thinking," on the patient's part, where a cure is attempted. True, there are those who hold that has no power over the body —
Pour-reel Gold Seal Drama is classic in optimism. First photoplay of Mrs. Clara Louise Burnham. Released November
17.
the mind
chat it is purely a psychological problem which has no bearing on the breaking or making of a man or woman. What do you think of the matter? How much stock do you take in the New Testament's declaration that "as a man thinketh, so is he"?
"The Opened Shutters," by Clara Lou- ise Burnham, is simply an elaboration of the old theme, "As a Man Thinketh." But in the elaboration of the theme Mrs. Kurnham has developed a story of beauty and charm, with re- markable appeal. The alienists have established beyond the possibility of a doubt that the mental attitude affects physical condition. In thus strengthening or weaken- ing the physical, the men- tal reacts upon itself, completing the circle of tfood or evil. The play, which brings this point out, breathes goodness, aumanness, truth. As President Carl Laemmle says, "The very simplicity of its story has a charm that words cannot de- scribe. You will sit through the whole four reels, enthralled, but not excited ; grateful, but not thrilled. "
There might be coined a new phrase for describ- ing this dram a — "A Punchless Play." The power of the story will enrich your goodness and impoverish your hate, and yet there is not a single 'punch" in it. Not once is a hero forced to a duel. Sot once is the heroine found struggling in the villain's arms. There is
oot a fire scene, a boat wreck, a murder, a mystery, a battle scene or anything else that is deemed so essential to the success of a feature picture nowadays to be found in the picture. And yet you will find the incidents, as they logically develop, holding you as in a vise.
President Carl Laemmle best explained it in a recent edi- torial, an explanation that is being echoed by trade papers everywhere, and which is reprinted by request in this issue.
"Here's something totally different and something totally un- -xpeeted. Just when you expected us to startle the world with -lomething sensational, we produced something that will startle it because of its lack of sensationalism."
And what President Carl Laemmle says beggars further com- ment as to what the picture is and what it will accomplish.
However, in connection with the play the name of Otis Tur- ner needs be mentioned for his exceptionally fine work in staging
CAST.
"Thinkright" Johnson. . Wm. Worthington
Judge Calvin Trent Frank Lloyd
John Dunham. . . . • • ..Herbert Rawlinson
Sylvia Lacey Anna Little
Edna Derwent Betty Schade
Miss Martha Lacey - • Cora Drew
and direction of the production. Where a thought or scene in the book seemed to defy visualization upon the screen, Mr. Turner has stepped in, and backed with a vast experience as producer both for the legitimate stage and screen and a remarkable insight into human nature, overcome the difficulty in masterful fash- ion. To him must go the lion's share of credit for the superb perfection disclosed in every detail of the play. Wm. Worth- ington as "Thinkright" Johnson, around whom and because of whose "right thoughts" the whole progress of the story is built, has produced a character study — which might be considered in the light
of a benediction. Without straining, without apparent effort, he has made the influence of his character felt every mo ment. Herbert Rawlinson does a manly piece of actiug
as John Dunham, and makes you feel, with him the wonderful love he ha? for "Thinkright" and Sy) via, the girl. Anna Little- makes a beautiful stud) of Sylvia, who finally learns the power of "right thinking." Others in th* east have realized the spirit of the story and played the roles witb sympathy and cleverness When the story opens Sylvia Lacey has been left an orphan. Her shiftless father, Sam Lacey, an artist, left her without money. Her mother had died ten year? before. The girl writee to her only remaining relatives, an aunt, Mise Martha Lacey, and her mothers' brother, Judge Calvin Trent. In hb youth the Judge wanted to marry Miss Martha but they quarreled.
When Sylvia's letter arrives, announcing that she will be in Boston the next day, both uncle and aunt are nonplussed. Nei ther wants the responsi bility. Miss Martha final ly decides to go, and the Judge sends his young partner, Jobri Dunham, in his place.
Miss Martha, excitable and sputtery, waits with the young lawyer in the hotel parlor. Plainly she speaks her mind to John about the inconveniences of the girl's coming. Sylvia b already in the room and hears. She promptly refuses any aid from either relative.
Miss Martha is sorry, but it is too late. Dunham, however, goes back to the girl and forces her to accept a loan, (of th* Judges' money) .
Back in the village Miss Martha and the Judge both remem ber a cousin of the Judge's, who manages the Judge's Main* farm. "Thinkright" is sent for, and his white hair and kindly eyes soon win the girl to visit him. "Thinkright" once loved Sylvia's mother, and is naturally drawn toward the girl. (Continued on Page 16)
8
THE UNIVERSAL WEEKLY
"The Master Key," Serial Starts
WO mining prospectors, James Gallon and his partner, Wil- kerson, in a temporary camp, have been searching for gold. Gallon has made a lucky strike and has tried to conceal the fact from Wilkerson, who
already suspects his partner is not giving him a square deal.
The partners are sitting around the campfire one evening when suddenly Wil- kerson becomes thirsty ; after taking in- numerable drinks of water, he falls asleep. Gallon walks off some distance from the sleeper and starts drawing the plans of his great find — but every now and again he furtively turns his eyes in the (direction of Wilkerson, fearing he may awaken cover his secret.
Wilkerson awakens, observes Gallon and wonders what he is doing. Quietly he crawls on hands and knees until he can peer over Gallon's shoulder ; and in his Eagerness to see he acci- dentally touches him. Gallon, turning, discovers Wilkerson is looking at him, and starts running away, with Wilkerson in pur- suit. Gallon grabs his gun, turns and fires at Wilkerson. A terrific hand-to-hand fight follows. Gallon leaves Wilkerson apparent- ly dead.
Gallon, after endless hours of wandering, reaches the small min- ing town of Jacito. A stranger takes him to the sheriffs office. Gallon tells the sheriff that he and his partner were attacked by out- laws and his partner killed.
The sheriff, accompanied by his deputy and Gallon, goes toward the saloon and calls for volunteers. A crowd soon collects. Out of the saloon comes a half drunken boy, who cries, "I'm game", jumps on a horse — and the posse are off.
As they gallop up the hill, drunken boy is thrown to ground when his horse stumbles. The others ride on ahead. The boy lies dazed. His horse gets upon its feet and whin- nies.
"Who's coming"? mut- ters the boy. Through the brush he distin- guishes a faint form ; it is a man. Could this be one of the out- laws? he wonders. He pulls his revolver.
"I'm Wilkerson", replies the voice. Wilkerson confides his story to the boy and asks him to help. The boy is willing and the two go slowly on.
At the camp, the sheriff and deputy find no one. The sheriff returns and orders Gallon's arrest. The boys bind him. Even- ing comes on the posse camp, leaving Gallon tied by the camp fire. A cowboy is left on watch. In time 'the watcher falls asleep. Gallon manages to sever his bonds by holding his hands over the fire. He manages to get to a horse and escape. The posse pursue him. Gallon has reached the thick brush, and when he knows that he is safe, lies down and takes out the plans that he had drawn, also a picture of a twelve-year-old girl, his only daughter — Ruth Gallon — and with that picture clasped tightly to his heart he falls asleep, muttering, "I'll save 'The Master Key' for Ruth".
•John Fleming Wilson's Thrilling story begins with great promise of surpassing "The Trey o' Hearts" . Universal Special Feature.
Released week of November 16.
CAST.
John Uorc Robert Leonard
Ruth Gallon Ella Hall
■James Gallon, Her Father. .Wilbur Higby Harry Wilkerson Harry Carter
and dis-
The Sheriff Refuses To Believe Gallon's Story.
Fearing to return to the scene of hi* supposed crime, Gallon leaves San Fran cisco by ship for his home. Visions of Wilkerson begin to appear before him. His conscience is troubled. Shortly after boarding the ship, he finds an old sen chest, which he opens. He takes out a curious Japanese idol. In the head "f this he hides the plan to his mine.
The captain of the vessel is a bruit- Once out to sea a mutiny ensues, during which the ship catches fire. Shortly after it sinks. Gallon is washed ashore. Real- izing that he has nothing to indicate the location of the disaster, he engraves the approximate longitude and latitude where the ship went down on the key to the- chest, known afterward as "The Master Key". A week later, he is rescued and returns home, where he meets his daugh- ter. Ruth.
Five years ensue. Gallon returns to the mines, which he be- gins developing. He keeps a diary, and in this writes a nota- tion to the effect that he has been seeking for the secret of his- lost plans.
About this time Gallon writes to a New York stock broker.
named Gates, asking him for ad- vice relative to floating "The Mas- ter Key" mines. On the day that Gates receives Gallon's letter, John Dore, a young mining engineer, calls upon the former and is there- upon engaged as consulting and construction engineer for Gallon . He immediately goes West to take up his work. Here he meets Gal- lons' daughter. Ruth.
The first episode ends when Gal- lon takes his diary from his safe and writes :
"This day has been a repetition of all those gone before for the past five years. I am still seek- ing for the secret of my lost plans. I had not yet discovered — "
*fa *|?
J What promises to be
** one of the best films ever > turned out under the brand of the Turner Spe- cial Feature company, is under course of produc- tion at the Universal West Coast Studios. "Called Back"' is the title of the film, which is taken from the novel of that name, written by Hugh Conway, and was put into scenario form by James Dayton of the scenario department at Hollywood, especially for the Turner company.
Laid in London, as is the scene of the story, the carpenters and prop-makers have been busy for the past two months con- structing one of the little courts so common to certain sections of London. Rows and rows of brick, wooden and stone build ings have been erected, with the customary gas street lamps standing about at intervals along the sidewalks. Grocery stores, druggist shops, markets, livery stables and tenements line the narrow crowded streets and, together, make up one of the most elaborate and typically English scenes ever repro- duced on this side of the Atlantic.
The film is to be three reels in length, and will probably he released within the nest sixty days.
THE UNIVERSAL WEEKLY
T has been said that unless one has seen the magnificent Fompeiian Projection Room at the offices of the Uni- versal Company, 1600 Broadway, New York City, one cannot be considered a judge of architectural beauty, where scenic splendor, beauty of decoration and design are considered.
It has been the pleasure of the Universal company to welcome out-of-town visitors, as well as their city friends, to a projection room that is the pride of the film world. Even our competitors agree on this point. There is only one Pompeiian Projection Room and that is at the Universal company. The accompanying illustration gives one a fairly good idea of its splendor. On entering the room, with soft lights blending ex- quisitely with the gorgeous blue and gold, one is inclined to im- agine that Alladin, with his wonderful lamp, has transported one to the Land of Beautiful Dreams. The ceiling is for all the world like a Venetian sky, the most heavenly blue imaginable. The walls are really panels of this same radiant blue, inlaid with gold in Egyptian design as antique and quaint as a throne- room in Pharaoh's palace. Even the soft-carpeted floor is in- dicative of the pomp and beauty of an ancient palace. Then, on entering another step or two. one is invited to be seated in one «f the comfortable arm-chairs. Then a magnificent inlaid, hand-wrought table.
On closer examination one finds that the walls are nothing more or less than magnificent oil paintings, a gorgeous blue background with the emblem of Japan, the chrysanthemum, as its chief decoration. The elegant cut glass globes, suspended
from the ceiling here and there, seem to radiate lights of every dainty color, from the palest yellow and orange to the gorgeous, rich blue which is the theme-color throughout the room.
And now comes the screen. This is in a frame of oil-painted chrysanthemums and is set at the extreme end of the room. As has been the custom of the Universal company, every effort has been made to secure the best results possible in the way of pro- jecting appliances. After listening to the claims of various screen manufacturers and putting their products to the acid test, it was decided to install the wonderful screen called "The Day and Night Screen". A remarkable experiment showed that where previously it had been necessary to use thirty-five amperes of current on a thirty-foot throw, the same results could now be obtained with fifteen amperes, a reduction of 50 per cent. The pictures were even richer in the clearness of detail and the manner in which the delicate tintings and tonings of the film were brought out was as satisfactory as one could wish. More- over, the pictures appear to be absolutely unaffected by turning up the overhead and side lights. This is mentioned in the inter- est of the exhibitor, who aims for perfect projection. The Uni- versal selected it, for the same reason that all their equipment is selected, because they believe it to be the best and the best is none too good when perfect results are obtainable.
A cordial invitation is extended to every exhibitor in America to visit this beautiful room. If you are a Universal exhibitor, you will be proud of your beautiful home ; if you are not you will surely want to come into the fold. The Universal projec- tion room is a model of its kind in every way.
10
THK UNIVERSAL WEEKLY
1 1 BATTLE OF THE NATIONS I I
II
^ ^ Where love is concerned, wars and na- ^ ^
^ ^ tionalities amount to little. Germany ^ ^
^ ^ married France in this lively comedy, ^ ^
■ ^ and when the baby came, he was the neu- 1| 1|
1 I
tral party who brought about peace.
Louise Fazenda As France
THE UNIVERSAL WEEKLY
11
Boy Violinist Saves Mother From Want
S strange a situation — as strange "The Wondrous Melody". awakened by the wonderful strains of a
a climax as one could con- . _ . . _ violin coming from above. He believes il
ceive. That is what might be ivvo-reei eclair nraina. fco be the angwer tQ his prayers> He ab_
Trl said of the big human-interest Released November 18. sorbs the wondrous melody with the idea
twist given in this story of . . _, . .. of playing it when the contest comes off.
i t ,i ' * A masterpiece of sentiment. rfi i„ c iU * i. • t> •
love, romance and the power of ^ Ihe day of the contest arrives. Being
music. An old man, poverty stricken. the youngest competitor, the little fellow,
awaits his turn to play on his violin his Andre Castignac Will Sheerer w'{l1 nis golden hair, is invited play first.
own composition, vainly hoping to win ,, , . , „ _ . .Meanwhile the old man comes to the hall.
" . v . ' , j, , , Yvonne, his daughter Erma EaA , ,. , . .... 7"
the prize. A boy, hardly more than a ' _ and his heart is chilled as he listens t«
child, steps to the platform and com- Jean, his pupil Ernest Evers his own melody being played by the fair-
mences to play. The audience listens in Pierre, their son Clara Horton haired boy- As the child finishes, the au-
rapture. The old man listens and is ap- dipnce applauds mightily. The boy w
palled — the boy is playing his own composition — playing it with told to return later to receive the reward.
an understanding, a feeling equal to that which the old man As the child is being led down the aisle by his fond mother could give. What is the explanation? The old man is mystified he sees the old man standing at the rear of the audience, tears — he sees the prize slipping from his grasp, and yet his heart coursing down his cheeks. Then the girl observes, warms to the boy with a tenderness unexplainable. The an- A touching reconciliation follows, after explanations, and th« •swer? The boy is the old man's grandson, though the old man happy little family wends its way homeward, does not know. Well, -v * # • ^
you must see "The Won- _ V W V V
drous Melody" to really ^Ak^ The Old Violinist Lucius Henderson, the
appreciate the answer. J&k Hears of His Dnugh- new Imp director, hag
The present Eclair- Elovement iim"^ other things had
Universal drama is in WfjtfW Elopement. a wide aud varied ^
two reels. It tells a story ^ v , . atrical experience. Com-
that is both gripping and ML ■-" W ^BmW^ ing, as he does, from the
sentimental. Will Sheer- . J* ■■L M Pfe, ranks of the legitimate,
er, as the old violinist, M i where he spent many
lonely and poor after his £ »T V Sk « years treading the boards
only daughter has de- H9 Wk ■ A in as many characters,
serted him to marry a H jgi $ gfc ^ he combines a wonderful
ne er-do-well, does a mas- H gto Bk sense of the true drama
sterful characterization. V , with his experience as a
There is tragic sympathy « ^ ■WDjHH HP director of motion pie-
in many of his scenes. M ^E^^^^ ^31
Erma Earl, simply and j^L B^W^^^^ When Mr. Thanhouser
delicately projects the W JM fornix his first company
character of the daughter ■ ^ IK/'M iJF eight years ago. he se-
in a manner that makes M WKKl&Jm MMHH lected Mr. Henderson as
the spectator respond H his second director. Mr.
with deep sympathy. ■ ■ Henderson worked under
Yvonne is the name of , ■ Mr Thanhouser at the
uS ,Sh/ ,iS the M *5"5^B New Rochelle studios un-
old'viol'inist tg-fiMt h^r P^^^^^M™ ^ COmpaDy W:1S tak'
fathers' wishes, Yvonne J regime?1" Mr. mte^oMhe
accepts the attentions of ^^■■■BH^HB^^--^ new Thanhouser com-
Jean, a no-account," and panT) transferred Mr.
is soon in love with him. Henderson out to Los
Alter a short courtship the pair elope, leaving the old man Angeles, where he produced "Cymbeline" and "Carmen", said alone and heartbroken. to De the finest featUres ever produced by that company. FcJ-
Jean obtains employment as the leader of an orchestra. lowing this, Mr. Henderson was given control of the Majestic After a time a little boy comes to his home. But this does not company, where he occupied the position of managing producer. *eem to cause the husband to cease his evil ways. His gambling
and drinking make Yvonne's life one of poverty and want. »»« *4« *U +U
Meanwhile, back in the Canadian town a prize of $500 is *.*.**
offered to the composer and performer of the finest violin solo. Joseph Gollomb, who is a graduate of C. C. N. Y. and a The old violinist works to obtain this reward. master of arts of Columbia University, comes from the editorial
Time comes when Yvonne finds herself deserted. Incidently staff of the New York Evening Mail to the Eastern Scenario she discovers that her son has inherited his father's musical Department of the Universal. He was dramatic critic of the ability. Reading of the contest to be held, she determines to New York Call for three years, and has been on the editorial have the child enter it. She travels from town to town singing staffs of the Evening World and several other New York publi- while the child plays the violin. In this way she accumulates cations, as well as special writer for the Evening Post and enough money to bring them home. The hand of poverty has Times. He has also contributed to several fiction magazines, ilso touched the old man and he is now living in a cheap hotel. While on the Evening Mail he wrote "Lucille Love" for the Yvonne, with her son, takes a room in the same house, directly paper, and designed and conducted the contest in connection underneath that of her father. However, the father is not with it. His story, "The Thread of Life," is being produced by aware of their presence. Ben Wilson, and "The Flower ofthe Soul" has been accepted for
One night the little boy, wrapped in his dreams, is suddenly production by Lucius Henderson.
12
THE UNIVERSAL WEEKLY
UNIVERSAL MISCELLANY
Scene Photographed at Night for "The Brand of TJix Tribe
DEATH AVERTED DOING "THE MASTER KEY"
Everything was in readiness and the real action was about to start. Some one suggested that they test out the strength of the cable before attempting the ride. A weight of about three hun- dred pounds was put in it and it was started on its journey. Just as it reached the deepest part of the canyon there was a sharp snap. The cable broke from its fastenings and the bucket dropped with a crash into the chasm. White-faced, the players looked at one another, thinking what must have hap- pened if Robert Leonard had been in the car instead of the test weight.
This occurred in the staging of the second episode of "The Master Key," produced under the direction of Robert Leonard, with himself playing the lead role.
According to the scenario Ella Hall, returning from the mine, is given a ride on an ore car with one of the miners. On the way out, a premature shot stuns the miner and he falls from the car, leav- ing Ella unable to stop it. As it shoots from the mouth of the tunnel Leonard, as the mining engineer, sees it, and real- izing her danger, jumps into an ore bucket which crosses the car-track and shoots along the cable at top speed, across a canyon one hundred feet deep and, stopping where the cable crosses the track, leans from it and drags Miss Hall from the ore-car as it passes under him.
The following day the cable was re- paired and again tested, this time to five
hundred pouiuls, and the action was taken. And at that, the scene as it was taken was not without its danger. The ore-car in which Miss Hall was riding was really bound for the ore dump, and with no one (Tn board to check it in its wild race, if Mr. Leonard had failed to catch her as she went under, she would certainly have been dashed to death. But in the lexicon of the photoplayer there is no such word as failure, and the scene was taken without injury to any- one.
SYDNEY AYRES NEW DIRECTOR FOR POWERS.
KERRIGAN SIGNS NEW TWO YEAR'S CONTRACT.
J. Warren Kerrigan, who has been one of the strongest players on the Universal program, has just signed a two years' contract with the Universal Film Manu- facturing Company, which is entirely satisfactory to both parties and disposes of the immediate future of this talented photoplayer. Mr. Kerrigan has just begun the new series of Louis Joseph Vance's O'Rourke stories, which appeared in the Popular Magazine and virtually made it popular. No expense is being spared to make this series as wonderful as any the Universal has ever undertaken. Settings are being built for each story every bit as elaborate as the set of the Inn of the Winged God which is shown in the ac- companying cut. Mr. Kerrigan is so in- terested in the series that the matter of signing a two years' contract was a very informal matter. However, everybody concerned, Mr. Kerrigan, the Universal and the Universal patrons, are to be con- gratulated.
Universal City, Col., Nov. 9. — Syd uey Ayres, formerly with the American Company, has arrived in Universal City to direct and play leads in the Friday Powers Company. The acquisition of Mr. Ayres is an important move on the part of the Universal, and in line with its policy of obtaining the services of the best players on the screen for the Uni- versal Program.
Mr. Ayres has had wide experience both on the screen and on the legitimate stage. He was a member of the first "101 Bison" company.
"DAD'S BOY" A FEATURE
A special feature, in many howling parts, has been issued by William Worth- ington of the Universal under the titlp of "Dad's Boy".
Long black cigar? and congratulations have followed Mr. Worthington all over Hollywood since the doctor announced that it was a boy. and that the mother was doing nicely. The father has not decided yet whether his son shall attend Yale or Harvard. In any event that baby is n dandy, weighing ten and a half pounds the day of its arrival. Mr- Worth ington, the proud daddy, is a character player of no mean ability with the Turner Feature company. His work in "Damon and Pythias" was especially creditable.
THE UNIVERSAL WEEK I
VISITS UNIVERSAL CITY.
GERMAN INN BUILT FOR "O'ROURKE" PLAY.
During his stay in Los Angeles, where he appeared at the Majestic Theatre. Harry Lauder, his wife and William Mor- ris, his manager, were guests at the Uni- versal's West Coast plant. Under the personal guidance of General Manager Isadore Bernstein the little party was in- troduced to several Universal photoplay- ers. countrymen of the comedian. After watching several of the companies at work at the studio, the party motored to Universal City, where Mr. Lauder was initiated into the mysteries of production of several of the big features which the company is staging at present.
"Hoot mon" was the password, and among the merry crowd of Highlanders there was considerable talk of Glasgow, Edinburgh, lochs, cairns, braes and such < 'aledonian products, and as the sunny Scot bade farewell to the others before the doors of the general otnces in Holly- wood, he was loud in his assertions that on his entire tour he had not spent an- other such pleasant afternoon as the one -i»'iit as the guest of the Universal
CLEO MADISON
TAKES NEEDED REST.
Now that she has passed without seri- ous injury 3 reels of imminent death in the production of "The Trey o' Hearts" series. Cleo Madison, the plucky little lead with Lucas' Gold Seal Company, has decided to do what she has said she would never do. She is taking n week's vacation.
Riding her recently purchased Arabian. ""Vance", and accompanied by her huge • •ollie. she intends spending the greater part nf her time in the mountains.
Director Jacques Jaccard of the Univer- sal-Kerrigan-Victor company, in complet- ing the last four hundred feet of No. 3 of the "Terence O'Rourke" series, decided that it was absolutely necessary to erect a building for the purpose of using it in this popular production. An inn, such as one is accustomed to seeing in Heidel- berg, Germany, was built on the new- ranch at Universal City, and those who have seen it say that it is truly as real- istic as those seen abroad. Made of rein- forced concrete with stained glass win- dows it reproduced on the celluloid per- haps better than if it had been taken across the water. There were no high- lights to make the cameraman peeved. In the foreground of the picture reproduced here is the director, Mr. Jaccard. and the star of the series. Jack Kerrigan. The name of the picture is "The Inn of the Winged Cod", and it will be released December 7.
WALLACE KERRIGAN
MARRIES, BUT—!
By outwitting an auto loaded with a gang of wild, hilarious, shouting despera- does, bent on kidnapping them, Wallace Kerrigan, superintendent of the Universal ranch, and his bride of but a few hours recently proved that romance and adven- ture art not all for the motion picture player. Some of it falls to the lot of or- dinary mortals.
Running away from their host of friends in Los Angeles, Mr. Kerrigan (who, by the way, is Jack Kerrigan's twin brother), and Nina Richdale, popu- lar member of Santa Barbara's exclusive set, made a flying trip to Santa Barbara, where they were married secretly (or so they fondly supposed).
The news, however, leaked out some way, and a crowd of friends, newspaper men, photoplayers and the like from Santa Barbara hurried to the station to capture them as they were leaving and (Continued on Page 16.)
a-. ; - ; ^ a
Representation of English Street Scene Built at Universal City for Otis Turner'* Production, "Called Back".
1 4
T H K UNIVERSAL WEEKLY
THE UNIVERSAL WEEKLY
16
COHEDY AND DRAMA IN "HIS UNCLE'S WILL"
MAGIXE yourself suddenly in the position of either marryiny a girl whom you have never seen before, or else losing an inherit- ance and going to work like a day laborer. Would you take a chance and at least see the girl, would you throw the whole thing
Rex drama, in two reels, featuring Ella Hall and Robert Leonard, is a delightful play. Written and pro- duced by Mr. Leonard.
Released November l».
down as an imposition, as preposterous; Perhaps that would depend on how you were raised. If you had been previously independent, financially and otherwise, if you had the real American youth's spirit and ideas which gives him the right, above all others, to choose whom he shall marry, it is likely that you would say,
"Go to the devil" to the condition in your deceased relative's will. And that is just what the young nephew, the hero of this delicious comedy-drama, said ; and yet, that is just where the story began.
"His Uncle's Will" was written and produced by Mr. Leon- ard himself. He also acted the leading role with Miss Ella Ball, the winsome little Rex leading lady, playing the "girl in question". And just as these two superb artists are delightful in their respective roles, the play is delightful : there is Comedy and drama every moment that the picture is on the screen. How this young uephew starts out to gel « job, how he meets the *ery young woman he was trying to escape, how he falls in love with ber and she with him. without either knowing the other's identity ; how the elopement is arrang- ed and carried out and how the sudden awaken- ing comes, owing to the fact that they are inde- uendently wealthy, makes you smile and enthuse • >ver the quaintness and ■deverness of it all. "His Uncle's Will" is a ro- mance, clean and enter- taining, with a big laugh m it.
Upon his return from Kurope, Arthur Stephens, through his secretary, learns the terms of his recently deceased uncle's will. He is to be disinherited in case he refuses to comply with one condition — that he marry the daughter of an old friend of his uncle's. This young woman he has never so much as seen . The same day, while out driving in his machine. Stephens makes the acquaintance of a charming little country girl and his heart tells him he has, at last, found the girl of his choice. Return ing home, he informs his secretary that he cannot hear of his uncle's preposterous demand, and forthwith he sets out to ■secure employment .
The lawyer, who is acting as executor of the will, receives an answer to his communication addressed to the girl in question, in the form of a little unsophisticated country girl. Not being able to locate Stephens, and not knowing what to do with the girl in the absence of her future husband, he gives her a letter if introduction to the matron of a certain young lady's school, where shp is admitted and cared for by the matron in charge.
CAST.
The Mephew Robert Levnanl
The Girl in Question Ella Hall
The Matron Helen Wright
The Secretary Robert Chandler
Answering an advertisement, Stephens secures the position of chauffeur to th? matron of this same school. He there meets, for the second time, the little coub try girl of his dreams. He soon wins her love, and after many narrow escapes, the young people succeed in eloping. All ends happily when he finds that he has unwit- tingly fulfilled the condition contained i» his uncle's will.
All That Was Left for the Aunt.
fjr <$r fgr <£t
One of the most realistic duels eve/ fought before the camera was this week staged in the third episode of the "Ter- ence O'Rourke" series, in which J. War ren Kerrigan is appearing in the title role.
Although he was already considered proficient i» the hand- ling of the broad-sword and foil, Mr. Kerrigan spent two weeks training under the direction of one of the best fencing master* on the Pacific Coast. The result exceeded even the fondesi hopes of Mr. Kerrigan and his co-director, Jacques Jaeeard.
The finished production of this chapter in the series is r«- garded by those who saw it projected at the company's theatre at the Hollywood Studios as even better than the two that have
gone before it. This in stallment has also wit nessed the first work with the Universal eoni pany, of Gretchen Leder er, whose work with « □umber of Eastern cotu panies has placed her name well up on the LV of coming photo stars.
<£* <!? 4? «J?
Cleo Madison, of "The Trey o' Hearts" fame, has returned from her well-earned week's vaca- tion and, apparently, in better health and spirits than she has been for a long time, announces- that she is again ready to take up her work af leading lady with the Gold Seal company, un- der Mr. Lucas' direction "Vancer, my pony, and I", said Miss Madison, in speaking of her trip, "have had the best tim> we ever spent together. We traveled over rough mountain trails- and stopped to rest under the overhanging sycamores when we were tired. I had one experience, however, which left me rather frightened for a time, in spite of what I went through in "The Trey o' Hearts". I got lost. It was the first time such a tbinK ever happened to me, and I hope it will he thf> Vist
»Jt »Jt *Jf *J*
.No sooner had King Baggot recovered from his eye trouble than Jack Cohn, editor of the Universal Animated Weekly, followed in his wake. While hurrying out of the Imp studio a few days ago, Editor Cohn was struck in the eye by a cinder from a passing train. The eye became inflamed and swollen, until he was forced to seek the services of a surgeon. He wi!I! be back at his desk in a few days.
10
THE UNIVERSAL WEEKLY
UNIVERSAL MELTING POT
WALLACE KERRIGAN
MARRIES — BUT
i Continued from Page 13. )
carry them off to pay the penalty for having attempted so rash a thing as a secret marriage.
On their way to the station the couple were informed of the plot, and knowing what would result if they were cauglii they decided to motor to Carpenteria, just outside of town and catch the train there as it passed through. Anxiously the plotters awaited the coming of their victims. As the train moved slowly from the station, a fellow-conspirator rushed up and told of their quarry's plans. Jumping into a racing car that stood near, the entire gang started in a wild race to beat the train to Carpen- teria.
Just here comes the strangest part of it all, and what makes the story read more like a scenario than a real occur- rence. The engineer on board the train was none other than "Hot Stuff" Me- Comas, father of Baby McComas of the Universal company, and personal friend •of the Kerrigans and the Riehdales. Real- izing what the kidnappers were up to as they swung out into the road paralleling the track, he threw his engine wide open ;ind the wildest race of his railroad career was on.
Good will and honest intention won the day. With a wail from the whistle and shriek from the grinding brakes, the train tore into the station a bare two hundred yards ahead of the auto. The couple, who had been watching the race in the distance, hurriedly boarded the train, leaving a crowd of discomfitted plotters standing helpless on the station platform.
After a short stay in San Diego, the young people returned to Hollywood and the little vine-covered cottage that Mr. Kerrigan had long had in waiting for his bride .
In recognition of past services, and as a concrete testimonial of their congratu- lations and best wishes for the future, the Universal company had waiting for the young folks what is said to be one of the most perfect silver chocolate and ■tea services ever sold through a coast jew- eler. Trimmed with ebony and with a satin gold finish inside the pieces, each of them bears the simple monogram of the Kerrigans.
"CHARLIE" DOES WORK OF SEVERAL HORSES.
Aside from his importance as a part of the big Universal zoo at Universal City, California, "Charlie", one of the largest of the company's pachyderms, is also an indispensable factor in the work of erect-
ing the buildings of the new million dollar city. Dressed in a harness which weighs nearly 200 pounds, he is daily pressed into service in the moving about of great truck-loads of equipment and material used for construction purposes. While he was originally one of the most expen- sive beasts in the menagerie, through his willingness to work and accomplish what would otherwise require eight or ten horses, he has saved for the company al- most the amount paid for him in the first place .
When a team of horses or an auto truck gets hopelessly stuck in a chuck hole or at the foot of a steep hill, "Charlie" is pressed into service and in his slow, pon- derous, dignified way, he puts his head against the rear of the load, and with apparently no effort moves it on to solid ground, where he stops and seems to chuckle to himself at the futility of the smaller animals and machine-driven con- trivances.
^Charlie," Hig Universal Elephant, Making Himself Useful Around Universal City.
"THE MASTER KEY"
BY
John Fleming Wilson
FEATURING
ROBERT LEONARD
AND
ELLA HALL
START THIS WEEK. MORE PRINTS HAVE BEEN SOLD THAN EVER BEFORE ON ANY' SERIAL. BOOK IT EARLY OR YOU WILL BE LEFT.
SEE Y'OUR EXCHANGE AT ONCE.
"THE OPENED SHUTTERS"
(Continued from Page 7.)
As she and "Thinkright" reach the Mill Farm, near Portland, she sees the deserted old Tide Mill, with all its shut- ters closed. Imaginative, she says then and always after, that the old mill is sor rowing, and only love can open the shut- ters.
Edna Derweut, a rich Boston girl, who owns a cottage on a nearby island, is a friend and disciple of "Thinkright's." He has taught her to be patient with the false social life which means so much to her mother. Each Summer she comes bu Hawk Island with Miss Lacey as chaperon.
Sylvia becomes jealous of Edna and all her beauty, charm and wealth. "Think right" stops this trend of thought in the girl, and after several severe tussels turns her thoughts into the right road. She struggles bravely.
Her uncle, penitent, arrives and is promptly taken with this niece he has never seen before. She forgives him. The next day Miss Lacey arrives at Hawk Island with Edna. This forgiveness is harder, but Sylvia, strong in her new right thinking, manages it. She is invited to the Derwent cottage for a visit.
John Dunham, an old friend of Edna's, comes for a visit, and his fancy is quickly taken with the imaginative Sylvia, whom she rescued in Boston the month before. Sylvia has a strong talent for painting. She has done some things with pencil, but longs for paint. She has no money and is too proud to ask any of her relatives. In her heart she adores John Dunham. Edna's friend, but has held herself coldly toward him because she thought that he and Edna were engaged. Suddenly she discovers that he loves her. In her em- barrassment she drops her book of sketches, and "Thinkright" finds pieces of brown paper covered with drawings, all showing much power and talent. Edna leagues Judge Trent in a plan, and Syl- via learns that she is to have lessons in painting.
The winter passes. Sylvia is making rapid strides in her profession under Ed- na's special wing in Boston. Summer comes and she goes to the Mill Farm again for a visit. Walking alone on the edge of the river, she sees the shutters of the Tide Mill have opened and the win- dows are gleaming brightly. Just then John Dunham appears and asks her to go with him to the Tide Mill. It is open. The first floor is vacant, and so is the second. He asks her to go clear to th«- top, and there she finds a luxuriantly ap pointed artist's studio.
"Love opened the shutters." says John "I bought the mill and furnished this for my bride." The old story is told, and the shutters of life open wide for the girl who had lenrned to think right.
THE UNIVERSAL WEEKLY
IT
Buy-a-Bale of Cotton for the South
j]S usual, Carl Laemmle, presi- dent of the Universal Film Manufacturing Company, is behind a movement insti- tuted to aid a worthy cause ; it is coming to be habitual with him. This time it is the "Buy-a-Bale" movement in
Universal institutes a campaign to lessen the congestion of cotton in the hands of the tenants. Move will not only be philanthropic, but it will be good advertising as well. Buy a Bale!
aid of the South, and to get as wide dis- tribution to the helping hands as possi- ble, Mr. Laemmle asks as many of the Universal exhibitors as read this to join in the movement.
Government estimates and reports presaged cotton receipts for the season 1914-1915 to be one of the largest and the qual- ity of the staple the best the South has ever produced. The yield is expected to approximate fifteen million bales.
During the early stages of the harvest season there was every indication that the crop would bring a minimum of 12 cents per pound, or $60 per bale, making a total of $900,000,000.
But conditions brought on the European war, resulting in a summary curtailment of the world's consumption of American cotton to the extent of five or six million bales, causing an ab- normal surplus and complete demorilzation of the cotton market.
Of a necessity there must be a large demand for a consider- able portion of the 1914-15 cotton crop. This demand must be supplied at reasonable prices. In order to secure a reasonable price it is absolutely imperative that the surplus cotton be kept off the market in order that the law of supply and demand will fix the price for the remainder of the crop and insure to the South a fair price for that part of the crop which goes to mar- ket. Unless this is done the crop will lose one-third of its value, or a total of $350,000,000. The yield to the producer will be far less than the cost of production, which will spell ruin and bankruptcy throughout the South.
Farming in the South is conducted by two classes — the land- owner and the tenant. The landowner will lease to the tenant so many acres of land, taking in payment of the rentals so many bales of cotton. Then the tenant is compelled to go to his merchant, who agrees to furnish him supplies through the season, taking a mortgage on his cotton crop to guarantee pay-
ment of the account. The merchant, in turn, gets his jobber to carry his ac- counts until the Fall season, and the job- bers in the larger cities make arrange- ments with their bankers to carry them until the cotton crop is marketed.
The landlord is generally a man of some means. He can usually afford to store his crop himself and wait until there is a market for the product. The tenant, on the other hand, is compelled to sell his cotton regardless of whether the price is five cents a pound or fifteen cents.
It is the tenant's cotton which must be disposed of that is termed in the South "distressed cotton". And this is the cot- ton which the "Buy-a-Bale" is taking care of. So any cotton that is purchased through subscriptions from the North should be purchased from tenants.
There are two ways in which a Northern exhibitor might pur- chase cotton. The most novel way would be for exhibitors to purchase the bale and have it actually shipped to them. This bale could be placed in the lobby of the theatre, and a placard attached, announcing that this was purchased to aid the South. This would be especially effective in the North and West, where the most of the people have never seen a bale of cotton. From a showman's standpoint, I would say that this is the method for the exhibitor to pursue. He will not only get "value re- ceived" in the cotton which he buys, but he will get twenty times the value of the bale in advertising and publicity.
The other plan would be to have a certified warehouse receipt covering the purchase of the cotton. This receipt would state that the bale of cotton weighed so much, giving the identifica- tion number, and stating that the insurance and storage charges had been paid, and that the bale was held in a certain- warehouse. This paper at once becomes negotiable and can be handled through the banks at any time.
No one who purchases a bale of cotton at ten cents a pound is "contributing" greatly to anybody nor is he taking any apper- ciable risk, for with cotton selling at 6V2 cents today — the low- est price it has brought in years — the purchaser can only lose 3% cents a pound.
"BUY-A-BALE DEPARTMENT UNIVERSAL FILM MFG. CO., 1600 Broadway, New York.
Enclosed please find check amounting to $ for which you are authorized to buy for
my or our account bales of distress cotton at the rate of 10 cents per pound at point
of shipment — basis, good middling.
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THE CLIMAX OF FILM ACHIEVEM*
THE MOST VITAL AND GRIPPING FIL1 DRAMA EVER PROJECTED .
VJOHN FLEMING W
Thrill ing Stony^ . Mysierzj? ana Ico
2 0
THE UNIVERSAL WEEKLY
Stories of the Single Reelers
Alone in Desert, Men Duel To Death
"MAN TO MAN".
Frontier Drama — Released Nov. 21.
Fred Frederick Church
His Rrother Jack Blakeley
Jay Jay Morley
When Fred, the sheriff of Tulare Coun- ty, receives word that his younger broth- er, across the line in Inyo County, has been elected sheriff, he intrusts affairs to his deputies and starts over to offer his congratulations.
Jay, the defeated candidate for sheriff, picks a quarrel with Jack, the younger sheriff. He snatches Jack's gun and then coolly insults him. Jack grabs Jay's gun and draws on him. Jay calls attention to the fact that he is shooting in self- defense. So when the elder brother ar- rives he finds his brother dead. He is prevented from shooting Jay by the by- standers, who tell him that Jay only pro- tected himself. Jay leaves. Fred exam- ines the gun in Jack's hand, which Jack had snatched from Jay. Finding it empty, he at once realizes that his broth- er met death through a deliberate mur- der. He informs the bystanders that he intends to avenge his brother's death if he has to follow Jay to perdition. The man hunt begins-
Into the desert the two men go. A sand storm comes up. Both lose their horses. Days pass. Reduced to his last shell, Fred fires — only to miss. Jay sees him throw away his gun and start for him. Fred is helpless from weakness. Jay kicks and curses him and edges off with his gun, covering him. But he. too, has expended his ammunition. Knife in hand Jay starts for him, and with the strength of a cornered beast the sheriff wards him off. The death struggle begins. When the sun sets the sheriff stands over the man, his oath of vengeance fulfilled.
Triple Alliance Ends Battle of Nations
THE BATTLE OF THE NATIONS".
Joker Comedy — Released Nov. 21.
Schultz Sam Kaufman
His Wife Louise Fazenda
Henri James Kellv
His Wife Gail Henry
Chauncie Wm. Franey
England, represented by Chauncie. seeks alliance with France. France is represented by the fair Marie, daughter of Henri. - Henri is willing enough, but
allows Marie to do as she pleases. Marie's
SYNOPSIS INDEX.
The Opened shutter-, (Gold
Seal) I
The Master Key (Universal) . . 8 The Wondrous Melody
(Eclair) 11
His Uncle's Will (Rex) 15
Man to Man (Frontier) 20
Battle of the Nations (Joker) 20
The Phantom Cracksman
(Victor) • ■ 20
Traffic in Babes (Rex) 21
His Night Out (Joker) 21
When Their Brides Got Mixed
(Nestor) 21
A Friend in Need (Eclair) . 21
Naughty Nellie (Crystal) ..... 24
Oh! You Mummy! (Crystal).. 24
Universal Boy in Cupid and
the Fishes (Imp) . . . ... . . 24
For the People (Victor)! .. 23
The Ninety Black Boxes 27
The Treasure Train (Imp) ... 30
relations with Germany, however, makes such an alliance impossible, for Germany is young Jakie Schultz. Chauncie is en- raged but does not lose hope.
The French and German families, now fully understanding how matters stand, drink to the happiness of the betrothed young couple. Chauncie is left out in the cold. The two families are together thick as bees in the spring-time when suddenly comes news that war has been declared between their respective sods. Immediately a blank wall of hate rises between them. Trouble starts. Jake and Marie also read the dreadful news, but intense love conquers. They declare strict neutrality.
War between their families starts. Chauncie then sees his chance. He calls Henri's attention to the fact that Marie is betrothed to a hated German and offers his fighting strength to Henri if his pro- posed alliance to Marie is clinched. Henri takes him up and endeavors to separate his daughter from Jake- Likewise Schultz endeavors to separate his son, Jake, from Marie. A terrible battle in the mean- while rages between the chagrined fami- lies. It is brought to an abrupt stop by the intervention of America, in the shape of husky cops who duck the contending parties in the horse trough to cool them off.
When Marie and Jakie return home and announce their marriage they are disowned. A year later, the banished young pair form a triple alliance. The third partw being a sweet rosebud babe. With hearts yearning to see the old folks. Marie and Jake go home. The third party to the triple alliance has its wee say in the matter, and effectually seals the peace pact between the warring fac- tions in happiness forever.
Girl Thief Shot
Down Like a Dog
MARY FULLER IN "THE PHANTOM CRACKSMAN".
Victor Drama — Released Nov. 16.
The Phantom Cracksman.. .Marv Fuller Mr. Brandt '.. Ch'as. Ojr>
Directed by Walter Edwin.
"Big robbery. Watchman chloroforn>- ed. Supposed to be the work of the noto- rious criminal, the Phantom Cracksman", reads this newspaper article.
It was a big joke at police headquar- ters and the joke was on Nolan, who had sworn he would capture this elusive crook .
It was the talk of all the clubs. Mr Brandt, of the Republican Club, sneered at what he called the inefficiency of the police. "I would like to see him rob my house", was his last remark as he left the club that evening.
A few hours later the joke was on him. Notwithstanding his elaborate system of hurglar alarms. "The Phantom Cracks- man" walked in and cleaned out his s:iff- while he was dozing on a chair in the ad- joining room- The police and press were soon on the scene and also vme of his friends from the club. The police pointed out that the burglar had entered through a window, which was fairly obvious as Mr. Brandt had seen him go out that way, and the garden path below showed evidences of bad markmanship. Brandt was getting worked up into a rage. The reporters made notes .but on. one seemed to do anything.
A few weeks later he was robbed again and this time he caught a glimpse of "The Phantom Cracksman's" face. That is all he did catch. He was surprised to find that it was the face of a woman. But such was his rage that he would have shot her at sight had she not been ton quick for him.
It was months before he saw her again, this time as a woman of fashion who knew how to spend (his^ money lavishly and artistically. Controlling himself with an effort, he sent the hotel clerk for the police and then addressed her-
As she turned to flee he seized her by the wrist. Two or three flashes from her eyes and one or two*pleading remarks and he was on her side and ready to stand between her and the police.
But the wazes of sin? She died in hi« arms with a bullet in her lungs.
George Hall. Eastern scenario editor tor the Universal, announces that he i" -eady to buy all kinds of stories.
THE UNIVERSAL. WEEKLY
21
Girl Steals Baby To Sell For Fifty Cents
"TRAFFIC IN BABES".
Kex Comedy-Drama — Released • Nov. 22.
The Bachelor Herbert Bawlinsuii
The Valet Frank Lloyd
The Girl Beatrice Van
The Widow Helen Wright
Jack Hardy, wealthy young bachelor, loves Ann Farris, daughter of a banker, lie is proposing to her when a note ar- rives from her father saying that he is to be arrested for embezzling and is ■committing suicide rather than face the ■disgrace. Ann sends Jack away and takes a position as nurse in a family go- ing to Europe, rather than have her lover burdened with the shadow of her father's act.
Two years elapse. Fate picks Katie O'Brien to bring the lovers together. Katie, whose mother is a washwoman, tends the baby in the street. It is'"while she is in the residential section that she meets a pretty but weary-looking nurse girl tending a baby boy. The nursegirl admits that she doesn't like caring for the baby. Katie remembers.
Later, Katie's charge is saved from drowning in a sewer ditch by a strange young man. Thie young man playfully offers to buy the baby for fifty cents. Katie refuses, but says she knows where she can get a baby for him. The young man gives her fifty cents.
Katie, watching her chance, manages to carry off the baby which Ann has charge of. She deposits the infant in the young man's apartment and departs to buy a kewpie doll.
Jack, for he is the strange young man. returns from his walk and is much amused to find the baby there. The valet has awakened and is much disturbed. After a romp with it. Jack reports the affair to the police. It is when Ann comes to identify the lost baby that she meets her former sweetheart. Incidental- ly. Ann decides that she doesn't want to hide any longer — that she is quite willing tn hponrne .Tack's wife.
Force Wins Girl Where Kindness Failed
'HIS NIGHT OUT".
•loker Comedy — Released Nov. 18.
The Young Lover Ernest Shields
His Sweetheart Betty Schade
Her Father Phil Dunham
His Friend Eddie Boland
Ernie, who is in love with Betty, has trouble in seeing her, owing to her fath- er, who objects strenuously. Father, catching them in an embrace, tells the ardent wooer that he is not the man for his daughter : that he is a weakling ; that he wants a man of force for his daughter.
Ernie seeks consolation at the club and becomes intoxicated. In this condition Ernie is interested in the pre-historic decorations on the wall. Leaving the club he falls asleep on some stone steps, where he dreams of being in the primeval period where he is in love with Betty. Another leader of the primitive men is trying to steal his intended bride. A war ensues, in which he displays skill and recovers her. In the embrace he is awak- ened by a policeman.
The dream has given Ernie added cour- age. He goes to his sweetheart's house that evening, intent on kidnapping her. He gets in the wrong room and carries father out, only discovering his mistake in the lower hall. He shoves father out the window. Another attempt at kidnap- ping ends in the discovery that he has brought the negro maid to the minister's house. He then decides to take the min- ister to Betty, which he does. They are married in due form.
Unbounded Laughter In Nestor Comedy
" WHEN THELR BRIDES GET MIXED".
Nestor Comedy — Released Nov. 20.
First Bride Victoria Forde
First Bridegroom Eddie Lyons
Second Bride Bess Meredyth
Second Bridegroom Lee Moran
Lee and Bess elope and are secretly married. Eddie and Vic do the same. Both couples stop at the same hotel and are assigned to adjoining rooms- Lee goes out to attend to the baggage, leav- ing Bess in her room. Eddie leaves Vic to go out and get a smoke. Bess looks for Lee and meets Eddie in the hall. They are brother and sister who have not seen each other for a year. Both are afraid to tell of their marriage.
Bess takes Eddie into her room for a chat. Lee, returning, sees them enter the room. He is about to break in when Vic comes from her room and recognizes Lee as an old school-friend. He, there- upon goes into Vic's room and is seen by Eddie, who has just come out of his sis- ter's room. Eddie then tries to peep through the keyhole- The house detec- tive comes upon him and orders him downstairs. Lee comes out of Vic's room and rushes to his own room and is in the act of listening at the door, when the house detective orders him away. Both girls then go in search of their husbands. Eddie returns and finds his wife gone. Bess, returning, meets her brother and they again go into the room, just as Ed- die's wife comes around the corner of the hall and sees her husband enter a room with another girl.
New complications arise between the two bridal couples and the house detec- tive. Both brides and bridegrooms are ar- rested. The police judge becomes so muddled in trying to understand the rela- tionship of the quartette that he lets them all go.
Explanations and a reconciliation fol- low.
Captured Bandit in
Order To Marry
•THE SCHOOL TEACHER AT ANGEL CAMP".
Frontier Drama — Released Nov. 14.
The School Teacher. . . . Frederick Church
Edythe Edythe Sterling
Her Brother Jay Morley
The Bandit Jos. J. Franz
Fred, the school teacher at Angel Camp, has fallen in love with Edythe, one of his pupils. On account of his small salary, however, he has never dared to propose.
A reward has been offered for the cap- ture of a bandit. Through finding a note, Fred learns that a robbery has been planned. The day following, when he calls upon Edythe to recite, she tells him she can't, showing him her book with a piece torn from the page. Fred discovers that the note he found matches with the torn page.
School over, Fred tells Edythe to send her brother to him. This she does. The teacher accuses Jay, the brother. He finally confesses that and another party had planned to hold up the Angel Camp Saloon.
Fred ties Jay up and then proceeds to the saloon. He first fixes his arm in a sling, however, concealing in his hand a gun. Joe enters the saloon, orders a drink and then, whipping out a gun, com- mands hands up. Through his bandage Fred fires, wounding Joe in the arm. Joe is overpowered.
Edythe, who has followed her brother to the school, releases him. Jay hurries to the saloon. There he shows Fred a deputy sheriff badge, telling him that he had arranged the affair to catch Joe, of whom he was suspicious, in the act. A little later Fred tells Edythe that Jay is going to divide the reward "With Us."
Refuses To Arrest Girl At Mother's Deathbed
"A FRIEND IN NEED".
Eclair Drama — Released Nov. 22.
Josie Clara Horton
The Policeman Stanley Walpole
Josie, a girl brought up in poverty and want, is the sole comfort of her widowed mother. When the latter is suddenly stricken ill, the child is almost frantic She renders her all the aid possible, but the doctor says that she must have a cer- tain kind of medicine and a little